km world, santa clara september 13, 2000 stephen abram vp, corporate development micromedia, ihs...

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KM World, Santa Clara

September 13, 2000

Stephen Abram

VP, Corporate Development

Micromedia, IHS Canada, IHS Solutions

Collaboratories & KM

2

Demographics

Continuous Learning

The ecology is there now

Why Collaboratories Now?Why Collaboratories Now?

3

Fourth-Generation ConvergenceFourth-Generation Convergence

Generation 1

The boundaries between physical equipment produces hybrids - phones and faxes, televisions and stereos, etc.

4

Fourth-Generation ConvergenceFourth-Generation Convergence

Generation 2

The tools move into a single digital environment - digital telephony, video, web, etc.

The PC became the dominant workplace ecology

5

Fourth-Generation ConvergenceFourth-Generation Convergence

Generation 3

The tools merge with individual workflow - personalization rules, PDA’s and wireless, etc.

6

Fourth-Generation ConvergenceFourth-Generation Convergence

Generation 4

The tools converge with the human factor - systems learn from behaviour, predict and are integral to human ecologies - wearable computing, modeling human interaction . . .

Whither Generation 5 . . . ?

7

Knowledge Transfer Processes

ExplicitTacit

Explicit

Tacit Socialization:Socialization:Water cooler,Water cooler,ConferencesConferences

Capture:Capture:Write aWrite areportreport

Dissemination:Dissemination:Contribute toContribute toa repositorya repository

Internalization:Internalization:Form opinion Form opinion of a reportof a report

From

To

8

Why KM Now?Why KM Now?

JIC to JIT to JFY to JFM

Enterprises & governments are trying to maintain control in an age of too much information

Smart organizations/departments try to harness the power in the information - rather than simply impose rules

KM is a process which relies on both technology & human interaction….with the human piece most critical

9

Entering The Knowledge EraEntering The Knowledge Era

Data====>

Information=======>

Knowledge======>

Behaviour======>

Apply Standards Store &

Move

Chart Graph Publish Picture Format

Knowing Learning Filtering Evaluating

Do Decide Choose Apply Enact

10

Simply put . . .Simply put . . .

Data

Information

Knowledge

Behaviour

Success

Norm

Form

Transform

Perform

Focus on the Transformations you need to achieve

11

In 1999, more than 70 million people world-wide received some form of education on the Internet

Over the next several years, training for virtually every professional job will be available over the Internet

In 2000, corporate America is forecasted to spend $356 million on e-learning infrastructure software

By 2003, the corporate e-learning market is expected to triple when 60% of U.S. corporations will have deployed a learning management system

The e-learning market encompasses education provided by the Internet:

What Is E-Learning?What Is E-Learning?

12

Public policy developments in jurisdictions across North America and abroad are making massive investments in e-learning materials and markets

Entire nations (like Norway and Taiwan), states and provinces (like Florida and Ontario), and education systems are reallocating learning investments into e-learning

The business sector is not the only market investing in e-learning:

“Education on the Internet is going to be so big, it’s going to make e-mail usage look like a rounding

error.”

–John Chambers

Total E-Learning Market PotentialTotal E-Learning Market Potential

13

World-wide education expenditures are roughly $2 trillion:

$780 billion in North America

$66 billion in business education

On-line training will reach $11.6 billion by 2003

In 1999, e-learning accounted for only $500 million in revenues out of the $96 billion for profit education market in the United States

Of the $66 billion U.S. corporate training market:

75% of spending is on IT skills

25 % of spending is on “business skills”

The corporate e-learning market represents one of the most explosive Internet spaces:

Corporate E-Learning Market PotentialCorporate E-Learning Market Potential

14

U.S. Corporate E-Learning Revenue by Content Area

1998–2003 (U.S. $Millions)

While the IT training market will continue to prosper, business skills or “soft skills” e-learning will account for more than 50% of the U.S. market by 2003:

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

1998 1999 2000 2001 2002 2003

Business Skills

IT Skills

Corporate E-Learning Market Potential Corporate E-Learning Market Potential (cont.)(cont.)

15

Improved speed and effectiveness of the training process

Ensured compliance with relevant industry education standards

Heightened efficiency of supply chains through better product/service knowledge

Improved communication among and retention of employees during the business transformation process

The corporate marketplace is rapidly adopting e-learning technologies because of the multitude of benefits it provides:

The Benefits of Corporate E-LearningThe Benefits of Corporate E-Learning

16

The Pillars of E-LearningThe Pillars of E-Learning

1. Renewal of high quality and broad content

2. Multiple levels of accessibility

3. Interactivity between teacher and learner

4. Instant switching between individual and collaborative learning

5. Validating learning with marketplace currency

For e-learning to achieve a massive scale, five variables must be offered by the provider:

17

Why is this important to this session?Why is this important to this session?

People will need to learn - quickly

People will not be in the same place and learning as needed

Stuff will need to be invented

Innovations will need to occur

Knowledge, tacit, explicit and cultural - will need to be transferred - not just information

18

What do collaboratories do?What do collaboratories do?

This goes beyond chat rooms and videoconferences

Communities of interest

Communities of practice

e-Neighbourhoods

Distance education

Rich communication

Employee management

19

What can Collaboratories do?What can Collaboratories do?

Distance education

Training

Conferences

Speeches

Homework helpers

Virtual universities and their curricula

Application training and certification

Employee communication

Board meetings

Demonstrations

Seminars

Product updates and introductions

Lectures

Tours

Research team collaboration

Customer briefings

Product rollout training

Community building

Donor communication and fundraising

20

What kinds of features do they offer?What kinds of features do they offer?

Shared web browsing

PowerPoint presentations

Application sharing

Content sharing

Desktop sharing

Streaming audio / video

Shared whiteboard collaboration

Real time polling

Rich transcripts

Multiple presenter support

Dynamic session control and remote participation

One-to-one, one-to-many and many-to-many

Recording and playback

Question management

Program templates

Management reporting

eCommerce support

21

Who is in this space?Who is in this space?

Astound Conference Center - http://www.astound.com

Centra Symposium - http://www.centra.com/

Evoke Communications (formerly Contigo i2i Internet Conferencing System) - http://vsnetcall.vstream.com/index.asp

Devlin Decision Room - http://www.decisionroom.com

Akamai Netpodium - http://www.akamai.com/

Microsoft Windows NetMeeting - http://www.microsoft.com/windows/netmeeting

22

Who is in this space?Who is in this space?

PlaceWare Web Conferencing - http://www.placeware.com

SneakerLabs iMeet - http://www.imeet.com

Visitalk - http://www.visitalk.com

WebEx - http://www.webex.com/

Cisco Customer Contact Solutions (formerly WebLine) - http://www.cisco.com/warp/public/180/prod_plat/cust_cont/

WebSentric Presentation.net - http://www.websentric.com/

White Pine Software - CUSeeMe - http://www.cuseemeworld.com

23

Who are the early adopters?Who are the early adopters?

Hewlett-Packard: customer information sharing

Fidelity Investments: information delivery

Lands' End: shopping

SmarterKids.com: personalized shopping

Trimark Investment Management: interaction with financial advisors and analysts

broadcast.com: sales meetings

MCI WorldCom: product demonstrations

APAC Customer Services: customer care and sales

Precision Response Corporation: customer care

VSI Holdings: call center and marketing

Prudential: training

Synet Service Corporation: marketing

24

Who are the early adopters?Who are the early adopters?

Synet Service Corporation: marketing

Financial Relations Board: investor/client relations

Sterling Commerce: seminars

Ernst & Young: training mobile workforces

The Capital Connection: 4-day conference

Telescan: investor relations

@ctivate: broadcasting direct to clients

Visio: broadcasting to Web developers

Novell: preferred customer and premium reseller broadcasts

Symantec: customer communication

25

Who are the early adopters?Who are the early adopters?

Great Plains: virtual training seminars

@Home: live training seminars

Charles Schwab: client information and analysis

Ingram Micro: training and new product information

Merrimac: online learning, testing, and certification

Honeywell: training, product development, customer presentations, and other internal strategic functions

GTE: investor relations

PBS Online: educating adult learners

Sun Microsystems: expert communication

Cisco Systems: sales training

26

Learning more . . .Learning more . . .

PC Magazine Site: http://www.zdnet.com “Real-Time Web Presentations”

“Presentations Over the Web”

December 17, 1999

“Hosted Presentations: E-Meetings of the Mind”

“Hosted Presentations: Collaboration Leap”

Aug. 30, 1999

Fortune Magazine Special Section http://www.fortune.com/fortune/sections/

Feb 7, 2000 Conference & Collaboration -

Call me anytime . . .Call me anytime . . .

Stephen Abram

Vice President, Corporate Development

IHS Canada, IHS Solutions, Micromedia

Toronto, Denver, New York

sabram@micromedia.on.ca

1-800-387-2689 ext. 2594

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