klangoo - magnet - presentation inma berlin nov 2015

Rob ZomerdijkVP Business Development Europerobert@klangoo.com

www.klangoo.com

Increasing Reader’s Loyalty and

Paid Subscriptions

www.klangoo.com

Digiday article from Feb 17 2015 *:

… publishers still struggle with the most basic aspects of customizing content to the

individual reader.

… hard for many publishers to break out of the one-size-fits-all model.

* http://digiday.com/publishers/5-things-holding-back-customized-content/

www.klangoo.com

• Drive smart traffic

• Engage visitors longer

• Understand their audience

Story Development Alerts

SEO based on Topic Pages

Personalized Newsletters*

Relevant Content (Articles, Videos)

In-text links & Summary

Personalized Contextual Recommendations

Topical analysis of content published

Topical analysis of consumed content

Topical analysis of audience interests*

www.klangoo.com

What type of content drives an individuals

loyalty?

www.klangoo.com

www.klangoo.com

www.klangoo.com

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www.klangoo.com

“Aboutness” of your content

www.klangoo.com

30% INCREASE

PAGEVIEWS BOUNCE RATE

70% DECREASE

41% INCREASE

SEO

32% INCREASE

TIME ON SITE

20% INCREASE

Subscriptions

AUDIENCE ENGAGEMENT

Robert@klangoo.com+31 6 533 71 968