kiwii app keynote - by mcgill university students
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Kiwii PresentationBy Team DTechnological Entrepreneurship
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Presentation Kiwii App
kiwii
Meet The ExecutivesThe Kiwii App Curators
AshleighCollins Fred
LacasseHarrisonGoldstein
PierreFarah
AmmarRaufi
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Montreal, CAN Dubai, UAEMontreal, CAN
Beirut, Lebanon Lahore, Pakistan
Presentation Kiwii App
kiwii
Kiwii Our Concept
The Kiwii App is a smartphone application that provides assistance to shoppers through the shopping process. Kiwii assists these users from the planning stages of users’ shopping trips, right through to the billing of their carts. Unlike traditional methods, the app is a comprehensive shopping assistant.
We simplify your grocery shopping experience. Period.
Kiwii
UniqueApp
Presentation Kiwii App
kiwii
Kiwii Presentation Agenda
• Problems • Solutions• Our users• Business Model• Product Roadmap• Value & Growth Hypothesis• Marketing Plan• Future
AGENDA
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Presentation Kiwii App
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Get inspiredDemo video
Watchourdemo video
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Presentation Kiwii App
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How We Solve Problems
This is what we see:Existing apps with limited features offered
The Real Problem:No existing easy to useapp that totally enhances the grocery shopping experience
The Problem Area:
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Time efficiency Difficult to split listSpending more than you expectedToo lazy to write down listUnable to track purchasing habitsUncertainty on products to choose
The Real Problem is Deep Inside the Frozen Water.
Presentation Kiwii App
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FeaturesWhat Kiwii does
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ShoppingMode
The kiwii App
Creating aNew list
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FeaturesCreating a new list
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Step 1 Step 2 Step 3
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FeaturesCreating a new list
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Step 4 Step 5
Generating suggestions
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FeaturesInventory
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No need to type!
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FeaturesShopping and Splitting
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Easy Split items
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Meet Our UsersTarget Market
There are 2,141,564 smartphone users in Montreal, with an average of 30 apps installed on there phone, demonstrating that more and more people are relying on apps to facilitate their daily activities.
Student Young Adult Montreal Busy
Prioritize Smartphone User
Age
Do groceries at least once every 2 weeks
Do groceries once a week
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71%
32%
Initiator
Organized
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John Alexis
McGill Engineering Student Age 22
Kiwii User
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Concious
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FREE VERSION PREMIUM VERSION ADS
Basic features Paid version Coupons
Revenue from ads Pro Features Suggestions
Revenue from ads Deals
Notifications
Specification Table
Business ModelSustainable Value
REVENUEStreams
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Freemium is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for advanced features, functionality
FREEMIUM
Presentation Kiwii App
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Product RoadMapOur vision is to provide a means to help ease the efficiency of your grocery shopping experience for the everyday busy individual.
Launch Kiwii’s minimum viable product.
MVPTypes of pivots we may encounter.
Pivot orPersevere
Measure actionable metrics and test hypothesis
InnovationAccounting
Build something new according to the feedback loop.
B-M-L
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Value & Growth Hypothesis
ValueHypothesis
Measure whether the features we offer add value
GrowthHypothesis
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How new users will discover our app
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Our Marketing Plan
BIGOPPORTUNITY
Growing MarketInternet of Things
WINNING GO TO MARKET PLAN
DEFENDABLEPOSITION
Kiwii featuresExciting plans for the future
SUSTAINABLEVALUE
Upgrade to premiumUsers inviting friends for discounts Integration with IOT
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Target Market - Everyone who has a smartphone and does grocery!
Advertising - Social Media, Physical ads.
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The Growth of KiwiiOur future
Phase 01Launch of Kiwii the App in Canada
Phase 02Kiwii expanding to greater regions with more features
Phase 03Kiwii is partnering with Internet of Things enterprises and is more than an app, it is growing and is becoming a sustainable company.
Top growth area
Mid growth area
Startup growth area
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$
$$
$$
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The Growth of KiwiOpportunities
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Internet of Thingsis the network of physical objects accessed through the Internet
Time Moves Fast. But We are preparing for Leading.
Quantified selfis about obtaining self-knowledge through self-tracking.
Presentation Kiwii App
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BIG OPPORTUNITY
INTERNET OFTHINGS
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0
12.5
25
37.5
50
2011 2015 2020
50 billion of devices connected by 2020
http://postscapes.com/internet-of-things-market-size
growing
smart fridge
future
IOT
connected
QUANTIFIED SELF FUTURE+
Partnering with smart fridges companies to link all the items and the fridge with Kiwii App.
=
KEY TO SUCCESS
quantified self
trend
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What We DoWe Deliver Experience
From planning to eating.We simplify your grocery
shopping experience.
21kiwii
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What We DoWe Deliver Experience
Q & A
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