kiwii app keynote - by mcgill university students

Kiwii PresentationBy Team DTechnological Entrepreneurship

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Presentation Kiwii App

kiwii

Meet The ExecutivesThe Kiwii App Curators

AshleighCollins Fred

LacasseHarrisonGoldstein

PierreFarah

AmmarRaufi

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Montreal, CAN Dubai, UAEMontreal, CAN

Beirut, Lebanon Lahore, Pakistan


kiwii

Kiwii Our Concept

The Kiwii App is a smartphone application that provides assistance to shoppers through the shopping process. Kiwii assists these users from the planning stages of users’ shopping trips, right through to the billing of their carts. Unlike traditional methods, the app is a comprehensive shopping assistant.

We simplify your grocery shopping experience. Period.

Kiwii

UniqueApp


kiwii

Kiwii Presentation Agenda

• Problems • Solutions• Our users• Business Model• Product Roadmap• Value & Growth Hypothesis• Marketing Plan• Future

AGENDA

05


kiwii

Get inspiredDemo video

Watchourdemo video

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kiwii

How We Solve Problems

This is what we see:Existing apps with limited features offered

The Real Problem:No existing easy to useapp that totally enhances the grocery shopping experience

The Problem Area:

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Time efficiency Difficult to split listSpending more than you expectedToo lazy to write down listUnable to track purchasing habitsUncertainty on products to choose

The Real Problem is Deep Inside the Frozen Water.


kiwii

FeaturesWhat Kiwii does

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ShoppingMode

The kiwii App

Creating aNew list


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FeaturesCreating a new list

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Step 1 Step 2 Step 3


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FeaturesCreating a new list

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Step 4 Step 5

Generating suggestions


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FeaturesInventory

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No need to type!


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FeaturesShopping and Splitting

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Easy Split items


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Meet Our UsersTarget Market

There are 2,141,564 smartphone users in Montreal, with an average of 30 apps installed on there phone, demonstrating that more and more people are relying on apps to facilitate their daily activities.

Student Young Adult Montreal Busy

Prioritize Smartphone User

Age

Do groceries at least once every 2 weeks

Do groceries once a week

35

71%

32%

Initiator

Organized

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John Alexis

McGill Engineering Student Age 22

Kiwii User

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Concious


kiwii

FREE VERSION PREMIUM VERSION ADS

Basic features Paid version Coupons

Revenue from ads Pro Features Suggestions

Revenue from ads Deals

Notifications

Specification Table

Business ModelSustainable Value

REVENUEStreams

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Freemium is a pricing strategy by which a product or service is provided free of charge, but money (premium) is charged for advanced features, functionality

FREEMIUM


kiwii

Product RoadMapOur vision is to provide a means to help ease the efficiency of your grocery shopping experience for the everyday busy individual.

Launch Kiwii’s minimum viable product.

MVPTypes of pivots we may encounter.

Pivot orPersevere

Measure actionable metrics and test hypothesis

InnovationAccounting

Build something new according to the feedback loop.

B-M-L

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kiwii

Value & Growth Hypothesis

ValueHypothesis

Measure whether the features we offer add value

GrowthHypothesis

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How new users will discover our app


kiwii

Our Marketing Plan

BIGOPPORTUNITY

Growing MarketInternet of Things

WINNING GO TO MARKET PLAN

DEFENDABLEPOSITION

Kiwii featuresExciting plans for the future

SUSTAINABLEVALUE

Upgrade to premiumUsers inviting friends for discounts Integration with IOT

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Target Market - Everyone who has a smartphone and does grocery!

Advertising - Social Media, Physical ads.


kiwii

The Growth of KiwiiOur future

Phase 01Launch of Kiwii the App in Canada

Phase 02Kiwii expanding to greater regions with more features

Phase 03Kiwii is partnering with Internet of Things enterprises and is more than an app, it is growing and is becoming a sustainable company.

Top growth area

Mid growth area

Startup growth area

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$

$$

$$


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The Growth of KiwiOpportunities

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Internet of Thingsis the network of physical objects accessed through the Internet

Time Moves Fast. But We are preparing for Leading.

Quantified selfis about obtaining self-knowledge through self-tracking.


kiwii

BIG OPPORTUNITY

INTERNET OFTHINGS

20

0

12.5

25

37.5

50

2011 2015 2020

50 billion of devices connected by 2020

http://postscapes.com/internet-of-things-market-size

growing

smart fridge

future

IOT

connected

QUANTIFIED SELF FUTURE+

Partnering with smart fridges companies to link all the items and the fridge with Kiwii App.

=

KEY TO SUCCESS

quantified self

trend




kiwii

What We DoWe Deliver Experience

From planning to eating.We simplify your grocery

shopping experience.

21kiwii


kiwii

What We DoWe Deliver Experience

Q & A

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kiwii app keynote - by mcgill university students

Small Business & Entrepreneurship

grocery shopping

deliver experience

real problem

kiwii app

users

kiwii

app

things