kip nelly 215 business plan 0002 mutinda
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DEPARTMENT OF HEALTH SYSTEMS MANAGEMENT
COURSE TITLE: HEALTHCARE ENTREPRENEURSHIP FOR
HEALTH SYSTEM MANAGEMENT
COURSE CODE: HSMU 215;
CAT 2; BUSINESS PLAN .
GROUP MEMBERS
Kenneth K!"#n$: HSM%1%&&&'%2(2)1&
*enneth*!"#n$"+,#h--.-/
E0#eth M3",-*#: HSM%1%&54&%2(2)1&
E/3",-*#24&+$/#0.-/
ODLM ASSIGNMENT MAY 2)1& CLASS
LECTURER: ALEANDER 6OSEPH ONDIEKI
E/#0: #7.h-8!-n"30t#nt+$/#0.-/
mailto:kennethkipsangs@yahoo.commailto:kennethkipsangs@yahoo.com -
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Ete8n#0 8e"-38e": #="-8, -#8 #n !8- Kenneth
*!"#n$ #n E0#eth /3",-*# #n t 00 e 0e# , D8. 6#*"-n O3-8. D8. O3-88ee=e h" /e#0 e$8ee #n -8$#n" -n e=#03#te nte8n#0 0een$ -8n=e"t$#te nte8n#0 n738e" -8 #/#$e.
MRI: Th" tehn-0-$, h#8ne""e" /#$net ene8$,. The !#tent " !0#e n #
t3e -8 -n # e he8e /#$net
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? Fn#nn$(C#!t#0 Re38e/ent"
St#8t 3! #!t#0 00 e nee""#8, 3"e -nt-n?.
Th8ee -/!3te8"> -ne th 3*B--*" P8-> #00 th M8-"-)))
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In"38#ne 2')>)))
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T- e #n e
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CHAPTER TWO
2.0 Industry Analysis
2.1 Bac!r"und
Th" 3"ne"" n3"t8, 00 -!e8#te 8#-0-$#0 #$n-"t /#$n$ "e8=e".
The e=ent3#00, !8-!-"e n3"t8, " # "/#00 "e 3"ne"" ente8!8"e.
e !0#n t- "t#8t the n3"t8, #" -ne
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? GDP%The e-n-/, -< the n#t-n #n the -3nt, 00 8e h0e the, - "3"tt3te !8-3t" #n 0#* -< *n-0e$e.
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2.- Int&rnal Analysis SWOT Analysis
The /e#nn$ -< SOT; " #n #8-n,/ -< St8en$th> e#*ne""> O!!-8t3nte" #nTh8e#".
1. St8en$th"
Se0 Ken0 D#$n-"t Cent8e h- 00e # n#t-n#00, 8e-$ne e!e8t 8#-0-$"t n h#8$e -< #00 #n#0,"". D8. O3-8 h#"een !8#tn$ 8#-0-$,
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B3"ne"":
Th-"e th#t 3n0e"" -88ete -8 /!8-=e 00 # #=e8t"e th8-3$h 0-#0 /e# 0*e 8#- #n !8-"!et-8".
Sne t " # -3nt, 3"ne"" -< thn /n$ t-n> e 00 3"e Ken,#n
"h00n$" #n /#, e 3!$8#e t- -00#8" n
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CHAPTER THREE
'.0 Pr"/&ct &scri(ti"ns
'.1P8-3t" #n "e8=e" 00 e #$n-"t 8#- /#$n$ "e8=e" h-"e nten "t- !8-/-te he#0th#8e e0=e8,.
'.2"e -< B3"ne"" 00 e # "/#00 !#8tne8"h! 3"ne"" #n e nten t- e!#n t
n
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It 00 8e#te e/!0-,/ent t- the !e-!0e -< *t3 C-3nt, #n 8e3n$ the -"t -
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CHAPTER 6OUR
-.0 Pr"ducti"n (lan
#? De"8e the
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CHAPTER 6I7E
.0 O(&rati"n (lan
5.1 De"8!t-n -< -!e8#t-n#0 /eth-" (!8-e38e"
Ree!t-n
P#tent !8e!#8#t-n
I/#$n$
Re!-8tn$
5.2 F0- h#8t
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CHAPTER SI8
3.0 MAR%ETI9G P*A9
3.1 Mar&t sur:&y:
Th" " t- e00 en-38#$e #n -!en%ene hethe8 t9" # 3t the -ne" h- te00 ,-3 he8e ,-398e $-n$ 8-n$!8-=e =#03#0e n
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,-38 -7et=e". M-"t !e-!0e -n9t 0*e t- "!en # 0-t -< t/e -n the !h-ne> "- *ee!,-38 3e"t-n" "/!0e> 0e#80, -8e #n 8e 3e"t-nn#8e #n 8e!0, en=e0-!e. Kee! 3e"t-nn#8e" t- # /#/3/ -< -ne!#$e> #n #"* n- /-8e th#n 2) 3e"t-n". Ie#00,> 8et%/#0 "38=e," "h-30 e"/!0e> "t83t38e th ,e"(n- -8 #$8ee("#$8ee he*%- -n0, #"* n- e 00 nee "-/e #, t- 83nh the #t3#0n3/e8". The8e #8e "e=e8#0 #," t- #030#te the !8e". Ken0 #$n-"t ent8enten" t- 3"e the =#03e #"e !8n$ th" " 3"3#00, the /-"t !8-
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3. istri+uti"n
O38 "e8=e" 00 e "t#t-ne n -ne !0#e #n 00 -n0, en"38e th#t #e""0t, t-the #8e# " !8#t#00, !-""0e.
3.3 Mar&t s5ar&
St#8tn$ "/#00 the /#8*et " e!ete t- $8- #n $#n n 8e0#t-n t- the h-0e/#8*et.
C-/!ett=ene"" 00 e # #n #e!t /-"t n"38#ne !0#n". F-8 !h,"#n"> t /3"t e # h$h%3#0t,8#-0-$"t #n#0,"". The ette8 the #n#0,""> the /-8e #38#te n 3"ne""/en #n -the8 =0 "e8=#nt".
Ph,"#n
In"38#ne -/!#ne"(#$ene".
The C3"t-/e8" 00 e 0--*n$
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The !38h#"n$ !#tte8n" -< the 3"t-/e8"
3.= Pr"$"ti"n and ad:&rtisin!
The /eth-" e 00 3"e t- #=e8t"e #8e; !-"te8"> /e#> ne"!#!e8">
0-3"!e#*e8".
The /#$e -< !8-7et-n
e nten t- #=e8t"e th8-3$h !-"te8" #n /e# -n # ee*0, #"".
e 00 /e#"38e the e))) !e8 /-nth.
The e
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CHAPTER SE7E9
Mana!&$&nt (lan
4.0 Or!ani>ati"nal Plan and Mana!&$&nt
4.1 O;n&rs5i(
Int#0 #/-3nt: % -n "#=n$" -8
: % L-#n ))).))
B#n* 0-#n % *"h.5)> )))>))).))
T-t#0 % *"h.4)> )))>))).))
4.2 Aut5"rity "# (rinci(alsand Composition of Kenliz diagnostic centre Boardof Directors
NAME ADDRESS PHONE NUMBER
ROLE
KennethKipsang
P.o Box 1350 it!i
0"##$1$%&5 'EO
E(i)a*ethM!s+oa
P.o Box %#,-ingi
0"#0#5#&1& H!,an Reso!/eManage
Pa!( M-aa P.o Box "1
,*ooni
0"#%3131 enea( Manage
Ph+((is N2oiN2ooge
P.o Box 1$$&
N2oo
051%53#$ Maeting Manage
D. O!o4'hieRaio(ogist
P.o Box 1%
M-ingi
0"3331$$% Opeations Manage
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Ma+ Bosi*oi P.o Box ##0 aissa
0"1%##0%%" A,inistati6es!ppot Sta
Di/son,!n+oi
P.o Box #5it!i
0%15%&$5# 7e/hni/a(4Opeationa( sta
4.2.3 Pr"("s&d &,t&rnal R&s"urc&s
T#0e .& "h-" the !8-!-"e Ete8n#0 Re"-38e"
1. A6iso+ Boa2. Poessiona( Se6i/es
3. Pesonne( 'o,pensation
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CHAPTER EIGHT
ia!n"stic C&ntr& Pr"#it and *"ss Acc"unt
a) Ken0 D#$n-"t Cent8e P8-
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Gr"ss Pr"#it 888
*&ss O(&ratin! C"sts
S#0#8e" #$e"
Rent R#te"
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Te0e!h-ne"
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9&t Pr"#it 888
&nli> ia!n"stic C&ntr& +alanc& s5&&t as at '1st&c&$+&r 201'
%s5s. %s5s. %s5s.
9"n?Curr&nt Ass&ts C"st Cu$ &(. 9B7
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E3!/ent @?
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Curr&nt Ass&ts
St-*"
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Curr&nt *ia+iliti&s
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*&ssD8#n$" @?
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+) 6inancial Rati" Analysis
Fn#n#0 8#t- #n#0,"" " the #030#t-n #n -/!#8"-n -< 8#t-" hh #8e e8=e P3ttn$ !8-
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C#"h G-=e8n/ent Se38te" Ree=#0e"T-t#0 C388ent L#0te"
The 3* R#t- " # /3h /-8e e#tn$ /e#"38e th#n the C388ent R#t-. B,
e03n$ n=ent-8e"> t -nent8#te" -n the 8e#00, 03 #""et"> th =#03e th#t " -30 /, 3"ne"" /eet t" 388ent -0$#t-n" th the 8e#0,-n=e8t0e 3*9
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