kill the qr code

Copyright © 2011 Abdulla Faraz // +Abdulla Faraz // @n3m6 // www.slideshare.net/n3m6

KILL THE QR CODE

OK … WHAT ABOUT?

MaxiCode Aztec

MaxiCode Aztec

KILL THEM ALL

WHY?

QR CODES ARE UGLY

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QR CODES ARE CONFUSING

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QR CODES ARE UNREADABLE

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QR CODES ARE ANCIENT

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ALTERNATIVES?

NFC expensive // works in close proximity // limited

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GOOGLE GOGGLES exclusive // cannot create your own campaigns

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GOOGLE GOGGLES feature creep // tries to do too many things

Image Copyright © HTC

A MODEST PROPOSAL

A LEGIBLE, CLEAR, INSTRUCTIVE ALTERNATIVE (( CONCEPT ))

BUT IT FEEL AS THOUGH SOMETHING CRUCIAL IS MISSING A QR CODE IS MORE THAN JUST A CODE

I BELIEVE THIS IS THE ESSENCE OF A QR CODE mysterious // secretive // about to surprise you

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BUT WE CAN’T HAVE BOTH DO WE NEED AN ALTERNATIVE?

Do we need an alternative? Let us hear about it http://twtpoll.com/zcbq92