kill the qr code
DESCRIPTION
The QR Code was invented in 1995 when phones were dumb bricks compared to the smartphones in the market today. Can we leverage the improved camera and CPU on smartphones to create a better QR Code?TRANSCRIPT
Copyright © 2011 Abdulla Faraz // +Abdulla Faraz // @n3m6 // www.slideshare.net/n3m6
KILL THE QR CODE
OK … WHAT ABOUT?
MaxiCode Aztec
MaxiCode Aztec
KILL THEM ALL
WHY?
QR CODES ARE UGLY
Image Copyright © 2011 MattsLens on Flickr
QR CODES ARE CONFUSING
Image Copyright © 2009 BinaryApe on Flickr
QR CODES ARE UNREADABLE
Image Copyright © 2009 Fluid Forms on Flickr
QR CODES ARE ANCIENT
Image Copyright © 2009 clevercupcakes on Flickr
ALTERNATIVES?
NFC expensive // works in close proximity // limited
Image Copyright © 2011 LoopZilla on Flickr
GOOGLE GOGGLES exclusive // cannot create your own campaigns
Image Copyright © 2010 Entressen kirjasto on Flickr
GOOGLE GOGGLES feature creep // tries to do too many things
Image Copyright © HTC
A MODEST PROPOSAL
A LEGIBLE, CLEAR, INSTRUCTIVE ALTERNATIVE (( CONCEPT ))
BUT IT FEEL AS THOUGH SOMETHING CRUCIAL IS MISSING A QR CODE IS MORE THAN JUST A CODE
I BELIEVE THIS IS THE ESSENCE OF A QR CODE mysterious // secretive // about to surprise you
Image Copyright © 2010 tramod on Flickr
BUT WE CAN’T HAVE BOTH DO WE NEED AN ALTERNATIVE?
Do we need an alternative? Let us hear about it http://twtpoll.com/zcbq92