keywordsthatconvert
Post on 12-Sep-2014
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Keywords That ConvertLeveraging Chat + Google = Results
Automotive Enthusiast Dealer Entrepreneur
Manager Husband Salesman Surfer Strategist
Internet Marketer Google Certified
Music Lover Gadget Guy Twitter Evangelist iPhone
fan Wakeboarder Business
1. Keyword Competition is Fierce2. Broad Traffic is Extremely Costly3. Conversion is Elusive
1.Deliver Measurable Results2.Streamline Click To Customer3.Maximize PPC Budget
What Is YourPay Per Click Strategy
Campaign Elements
AdWord Text Ninjutsu• Can I show you…• Don’t you think that…• You may not know…• Are you interested in…• If you could have…• Imagine what would happen…
Top AdWord Text Tips• Top ads use numbers• Include Price Point in Ad• Exclamation Points Lines 1, 2• “Official Site”• Include Keyword Phrase in Ad Title
Broad Search Terms Are For
HugeCompanies
Broad Search Terms Are For
HugeBudgets
Coverage Metric
When In Doubt Make Them Up
Keyword Buckets
Positioning Keyword TipsBroad Keywords (Browse) position 6-7 on first page
Shop keyword position 2-3
Buy Keywords Position 1-2 and 3
Did You Know?
85% OF ALL SEARCHES END ON THE FIRST PAGE
Got Tail?
Long Tail Keywords
How Do Your Keywords Rank?
Did You Know?
67% OF ALL SEARCHES ARE DONE ON GOOGLE
14% OF ALL SEARCHES ARE DONE ON YAHOO
If It’s Free It’s For ME
Google Conversion
Chat Analytic Integration
Google Chat Conversion
1. Lists the navigation paths that lead to the most chats
2. Reveals the sources and keywords that drive chats
Google Split Testing
A/BMultivariate
Chat Offers Personalized Engagement
WARNING CHATTING WITHOUT PROPER PROCEDURES IN PLACE CAN BE TERRIBLE FOR
SHOPPER SATISFACTION
Leveraging Chat Intelligence
1. Google Search to Chat2. Chat to Google Analytics
Integration
Start InvitingPassive
Proactive
Future
Connecting Directly To Shoppers
On Your Webpage Enter Your Question
When Chat Gets Personal
You recently searched Google for “Certified BMW Orlando” I can assist you further with that and provide you with additional information.
Just Click Here to get started
Where Do I
Find Keywords?
My Preferred Tools• https://adwords.google.com/select/AdTargetingPreviewTool• http://www.google.com/sktool/#• http://www.5minutesite.com/local_keywords.php• Www.wordtracker.com• www.adgooroo.com/• www.adtextgenerator.com/• www.goodkeywords.com/• www.keywordspy.com
Did You Know?
3% OF ALL YOUR WEB TRAFFIC CAN RESULT IN A CHAT
Combining Chat & PPCImproved CTR
Lower Cost Per Click
Improved Click Path
Higher Campaign ROI
Relevant Content Delivery
Must Read Book
Todd L SmithPresidentActivEngage800-775-7358todd@activengage.comTwitter.com/toddlearsmith
THIS PRESENTATION IS AVAILABLE ONLINE
WWW.ACTIVENGAGE.COM/TODDSMITH
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