keynote appmarketing sept 2011

Efficient appvertising

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What is appsfire?

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The ultimate discovery suite We help developers in getting their app

discovered, downloaded and used efficiently

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international reach: US, Europe, Asia

What makes us unique?

powerful and engaging visual discovery

3 million user base social discovery: connect to your friends’ apps

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Getting the first users is super easy

andFREE

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• Make a GREAT app (design, icon, simplicity)

• Tease like a movie trailer

• Ping Bloggers

• Make it Free for a day - price shifting (not an android)

• Get featured by APPLE or GOOGLE

• reach rapidly 50k/100k users

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But then....

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SO YOU’RE START THINK APP MARKETING

MEANING APP DISCOVERY

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• Barter / cross promotion

• App networks: openfeint, mgmoco, scoreloop

• Iterate often: a new release is a message to your users

• Work your metadata

• Localize: X downloads

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FREE MARKETING IS NOT ENOUGH

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COST OF NEW DOWNLOAD: $0.5/1

COST OF NEW PAID APP DL: $1.5/ 2+

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BAD NEWS:

IT’S NOT ENOUGH!

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RETAINING IS MORE DIFFICULT THAN ACQUIRING

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• Consider users NOT downloads

• Listen and talk to users

• ask and answer feedback

• Animate

• inform and keep up to date

• tease / notify

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contact@appsfire.com

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