webdevcamp shenzhen 2011 keynote
DESCRIPTION
TRANSCRIPT
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新市场,新机会
Brian Sun2011.3.5
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自我介绍Brian Sun 孙方
@sunfang
founder of XMind (http://xmind.net)
founder of TaskAnt (http://taskant.com)
主要工作:战略,营销,Web产品设计,Web前端开发
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Agenda
新市场(12页)新机会(12页)Q&A(完了)
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新市场
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用户没有电脑
只有iPad
想象一下
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用户只相信
云计算
想象一下
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永远在线(并伴随Location Service)
想象一下
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用户主动提出
社会化
想象一下
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几乎所有需求都可以通过
免费软件或服务被满足
想象一下
(与此同时,用户掏出来的钱比从前多多了)
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软件功能
越来越简单直至单一!
想象一下
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不好看的东西不会被人试用不好用的东西立即会被人弃用
想象一下
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没有忠诚的用户
想象一下
(用户≠拥护)
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防守型战略v.s.
进攻型战略
想象一下
(大败)
(大胜)
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强大的
山寨大军(在你背后)
想象一下
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一半产品是
为女性设计(另一半保持中立)
想象一下
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世界是平的
想象一下
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新市场移动设备
云计算
永远在线
社会化
Freemium
软件功能单一
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新市场好看是第一位
没有忠诚
进攻型
强大的山寨大军
为女性设计
世界是平的
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新机会
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我们一定要
优先支持移动设备
我靠!
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可以
用Web访问全部内容
我靠!
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Web成为唯一开放的跨平台技术
我靠!
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利用社会化网络和
开放的API
我靠!
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免费你最骄傲的部分
我靠!
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在产品上做
减法
我靠!
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不断改进,让设计更符合
心智模型
我靠!
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细节!细节!细节!(细节是一种态度)
我靠!
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精准的市场定位or 去死!
我靠!
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从idea到prototype
只要三个月!(从成功到失败也只要三个月)
我靠!
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试着适应
男设计师&女程序员
我靠!
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挣老外的钱!创业!现在就去~~~
我靠!
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新机会移动设备
用Web访问全部内容
Web成为唯一开放的跨平台技术
利用开放的API
免费你最骄傲的部分
在产品上做减法
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新机会心智模型
细节!细节!细节!
市场定位精准
三个月决定生死!
男设计师,女程序员
创业!挣老外的钱!