key message articulation

Chantell LaForest

Key MessageArticulation

The Occupy Movement was started by realpeople FOR real people.

• Strives to create real change from the bottom

upo Fight against a system that has allowed

the rich to get richer and the poor to getpoorer

o Protests the damaging influence of 

corporation on politics in addition tosocial and economic equality

• Open to all political, cultural, religiousaffiliations/groups

• Organized in over 100 cities nationwide,

beginning in Zuccotti Parko Spread to 500+ cities

The Occupy Movement empowers real people.

• Eliminate corrupt monetary relations betweenelected officials and corporations

• Uses three ideas to achieve goals: Resist,

Restructure, Remixo Resist through peaceful protest

o Restructure by empowering individuals tolead by example

- “We will be the change we are seeking in theworld.”

o Remix to fundamentally change the

system

The Occupy Movement addresses issues sharedby real people.

• Corporate Influence

o Elected officials operate in the interest of 

corporations instead of people

• Corporate Personhood

o Corporations granted unlimited corporate

influence through monetary contributionsvia Citizens United

o “Move to Amend”

• Student Debt

o Education is a right, not a source of profit

o “Occupy Graduation”; “Occupy Student

Debt”

• Wrongful Foreclosures

o Millions of Americans have lost their

homes due to Wall Street bankso “Occupy Our Homes”; “Occupy

Foreclosure”

• “Too Big to Fail” Bankso Banks bailed out at the expense of the

people (99%)o “Foreclosure the Banks”; “Occupy the

SEC”; “Move Your Money”

• Healthcare

o  The profiteering of private hospitals,insurance and pharmaceutical companiesis a threat to human rights and economicstability

o “Healthcare for the 99%”; “Occupy

Healthcare”

• Living Wageo Workers should earn a livable income

o “Living Wage NYC”

• 99% Budget Cuts

o  Join together to work for the interest of 

one another

 JRN 551 Case Studies in Public Relations Dr. Elina Erzikova

Chantell LaForest

The Occupy Movement seeks both support andinvolvement from real people.

• Direct Action

o Nonviolent resistance undertaken by a

group of people and intended to influencechange outside of involvement inelectoral politics

o Anyone empowered to make a change

can be an organizer of direct action

• Occupy Together

o Utilize the MEETUP tool (helps organize

local direct action through socialnetworking)

• Assemble

o Understand your General Assembly

guidelines to ensure voices are heard- Progressive Stack- Consensus decision-making- Quorum

• Affinity Groups

o Focus your Occupy efforts by joining

groups of like-minded individuals workingtogether to achieve specific goals

• Resources

o Show your support by utilizing the

resources you can give (time, supplies ormoney)

 JRN 551 Case Studies in Public Relations Dr. Elina Erzikova

Chantell LaForest

BridgingWhen questions are asked about…Bridge to…►

▼

1. What audience(s) does the Occupy Movementtarget?

2. What issues does the Occupy Movement address?

3. What are the primary goals of the OccupyMovement and how will they be reached? 

These key messages  ▼

1. “The Occupy Movement was startedby real people FOR real people.”

o Open to all political/religious/culturalaffiliations

o Create change from the bottom up (from

people like YOU)o Organized in over 100 cities; spread to

500+ nationwide

2. “The Occupy Movement addressesissues shared by real people.”

o Corporate Influence

o Corporate Personhoodo Student Debt

o Wrongful Foreclosureso “Too Big to Fail” Banks

o Healthcare

 JRN 551 Case Studies in Public Relations Dr. Elina Erzikova

Chantell LaForest

o Living Wageo 99% Budget Cuts

These issues address a wide range of ages from young adults to senior citizens (99%)

3. “The Occupy Movement empowers realpeople.”

o Eliminate corrupt monetary relations between

elected officials and corporations

Resist

Restructure

Remix

4. What are the primary goals of the OccupyMovement and how will they be reached? 

 JRN 551 Case Studies in Public Relations Dr. Elina Erzikova

4. “The Occupy Movement seeks bothsupport and involvement from realpeople.”o Direct Actiono Occupy Togethero Assembleo Affinity Groupso Resources

The options listed above provideopportunity for all interested individualsto support the Occupy Movement withinthe means they have