kentucky museum heritage alliance 2013 conference notes (1)
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Kentucky Museum Heritage Alliance 2013: Professional Development and Networking Conference
June 9-11, 2013Lexington, Kentucky
Berea CollegeEntrepreneurship for the Public Good Program
Each presenter introduces themselves
Jonathan RiosEconomics
Junior
Ashley ChampBiology Junior
Jacob BurdetteSociology
Junior
Faye BarryBusiness
Sophomore
Wynnjones MbwamboBusinessJunior
Appalachian Innovators
Handout
• EPG by the numbers• Berea Cultural Assets• Summer 2012 Traveler and Tourist Persona 36
Hour Visits
Introduce EPG
Distribute the handoutPull three important facts for the audience to focus upon
Show the Berea Cultural Tourism Assets
• Distribute the Cultural Tourism Assets• Introduce the idea that tourism is about
– Experiences– Excitement– Education
Introduce the idea that tourism (CVB/Destination Marketers must provide opportunities to “extend the stay”
Along come cell phones
The Winchester KY Conference and Visitor’s Bureau (CVB) introduced
two “walk around” cell phone tours that captured
where the travelers / tourist were from based upon cell
phone area codes….Reported to the Judge Executive for funding.
Cultural Heritage Cell Phone Tour
Berea College freshmen wrote 7 cell phone tours: Cultural heritage, walk around campus, outdoor hikes to Indian Fort, Anglin Falls and the Wilderness area
Berea College students demonstrated the “cell phone prototypes to Chambers of Commerce, tourism Commissions in Central and Eastern KY to rave reviews and recommendations to continue the experiments and prototypes.
We designed “Digital Yellow Pages” Workshops for community partners to get them into the digital space.
• Digital Yellow Pages = Review sites, search engines and social media – Ex.: Facebook, Google places, Yelp, Trip Advisor
Tourism is the 3rd largest industry in Kentucky,
providing $3.3 billion in salaries annually
This is despite only 34% of first-time Kentucky visitors actually recalling seeing any advertisements or
promotions for Kentucky prior to their visit.
The next summer EPG studied the Kentucky Travel and Tourism Statistics
The Daniel Boone Country VisitorAverage Income: $68,560
Average Age: 50.8
Average Travel Group Size: 3
69% short pleasure trip
53% use internet
EPG Studies travel magazine and models New York Times…..Imagine
How would you spend 36 hours in the KRADD region?
How would you spend 36 hours in the Tri-County region?
Meet the Weston’s
If they Weston’s had a exciting, educational or exhilarating experience their Next Steps are….
• Once returning home from their rally the Weston’s…• Uploaded multiple pictures on Facebook• Wrote reviews on their food and lodging• Told their friends about their trip and passed along
their brochures• Planned an annual trip to Hazard for the Cherokee
Rally Tag- A-Long
Integrating Social, Local and Mobile
SOLOMO: why we do what we do?
• Penetration of social media statistics
This summer we are……..linking social media, the value of the small local independent business and the use of mobile devices
because we know….
23M Small Businesses in the USA
• 90 percent of the businesses in the Commonwealth have fewer than 50 employees.
• In 2008, there were 339,747 total small businesses
• Small businesses accounted for ½ of private-sector jobs in the state.
• Small firms (less than 500 employees or no employees) made up 96.7% of the state’s employers.
EPG Service Area 2010 County Business Patterns – Total Establishments
Madison
BreathittLeeLeslieLetcherKnottOwsleyPerryWolf
1,559
211981137021894470284
Only 3% of small businesses advertising budgets flow online to attach the NEW Money into our communities
15% of small business know
11% have claimed ‘digital” profile
Surprise
Explosive growth in social media and mobile communications
Let’s talk about mobile: A Show of Hands
Insert the stats on the City of Berea Phase
Facebook – 71%Yelp – 42%
Pinterest – 10%Google + - 4%
TripAdvisor – 6%
N= 156 contacted / 48 invited
Jonathan RiosEconomics
Junior
Ashley ChampBiology Junior
Jacob BurdetteSociology
Junior
Faye BarryBusiness
Sophomore
Wynn-jones MbwamboBusinessJunior
Appalachian Innovators
Pins to Pinterest: 105
Total Businesses Contacted: 49
Yelp Pages Claimed: 20
Workshop Attendees: 11
Yelp Reviews: 180 Local photos posted to Yelp: 165
Blog Posts/Followers/ Total Views: 11/ 20/ 145
TripAdvisor Reviews: 23
Google+ Reviews: 4 Facebook Likes : 68
Let’s Hear From Our Local Business Owners
Appalachian Innovators: SoLoMo
Facebook: Ashley
Yelp: FAye
Pinterest: Jacob
Google + : Jonathan
TripAdvisor:Wynnjones
Follow us on Facebook
Thank you
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