ken courtright at lacosta gmp

23 years… What led us to Dubai3100 clients -- 600+ rev. gen. sites

Often…Problem

Solved in DifferentIndustry

We haveUnique

Perspective

Found unique way to combat “ENTROPY”

Today…

What, exactly, does our 2 companies do?

1. Build “Revenue Generating Websites”

2. Buy “Revenue Generating Websites”

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

4. Allow “Everyone” to play…

We “live out” 1 / 75 rule - 5% of our half, for LIFE !!

Does your business “Allow Everyone to Play” ?

4 M’s run business

The Model is most difficult to get right…

Model + # marketing = “Working Model”

Working Model = Relax in #’s

McD’s – 4% - 30 years – 13 executives

Market ModelManagement Money

…because you are inside it

McD’s – 4% - 30 years – 13 executives 2% & 2% - 1975 – 2005 up and to the right

?Model + # marketing = “Working Model”

Working Models “RUN” businesses * People manage Models

Model + # marketing = “Working Model”

Goal 600+ websites

Model vs. Marketing TestQuick Test: (paper / pen)

Can you relax in the #’s or… …what are we going to try next?

What % in Zone of Influence “Know You Exist” ____?

What % would business grow if 100% knew you existed?

Could you relax if 100% knew you existed?

Yes = Marketing Problem No = Model Problem

Few different types of MarketingRadioTelevisionBillboardsPR – Media Tours (book / movie launches)Drip Campaigns (usually to a landing page / trip wire)Buy and Bring BackSocial Media (Nissan & Ford)Review Campaigns (travel / amazon)Belly to Belly - cold calling / networkingDirect Mail (with hard stop)Rewarding Referrals

Which one’s best? Entropy forces 3+ Google Search

Online vs. Offline Marketing80% of business STARTS or FINISHES online ??

What “Precedes” marketing?What has to be SOLID before marketing?

Brand – Product - Reputation

Your Online CredibilityOften Determines Your

Over-All Income…

First Sentence of “Guerrilla Marketing Today” -Ken Courtright

The “Attorney” storyGreat ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?

Nobody is Willing to be…YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?

Your Online CredibilityOften Determines Your

Over-All Income…The “Attorney” had NO credibility

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

So… Lets put this to the test?Which of these financial advisors did76% of people trust with their money?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

If everyone judged these two men…

… Is EVERYONE judging: you your website your business

?

Closer look at “SOCIAL PROOF”

“Social Proof” asks…

What do our potential clients NEED To See

to BUY from us?

Power of “Social Proof”

We Follow Suits Sell

Power of “Social Proof”

We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:

Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:

1 out of 8

1 out of 3.5

* Recommends Endorsements* Testimonials* Local Media* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +Linkedin

Facebook (fan page)TwitterPositions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

Is there anything on this page “little old you” CAN’T do?

For some, this just made you 1MM+, EASY!!

“ Can the people finding your siteTrust YOU with

THEIR MONEY? ”

What Proof do you give?Only acceptable proof is

“Social Proof”

Stand up, Turn to your left neighbor and say:

“I need to STRENGTHEN my Online Reputation…

…my businessDepends on It”

Now your right neighbor and say:

Credibility Popularity Author Equity

Next up… How Google “Ranks” or “Stacks”

Important? #1 on “Insurance” / 1 up = 2x views

•Tools we use

Google AlertsGoogle Adwords Keyword ToolBuzzSumoSemRush

Anyone interested in “Rookie to Expert”12 months - NO training - NO school?

Editorialize Content“ContinuityCompliance.org”

1 – 2 x per week…** 300 words - Like / Disagreed with / Full Article click here

6 – 12 months, you WILL be expert, website have LARGE following

Next…Maybe the most powerful revenue generatingTool we use on all 600+ websites

How Great Would It Be?

If you click“Oreo” Ad

Snackworks paysGoogle $1.16

If you click“Oreo” Ad

Snackworks paysGoogle $1.16

Next Post on WebsiteNext Book Title

Next Book ChapterNext PRODUCT LINE

Where’s the Money?

Corning took MONTHS to figure out next product

Your Product / Company / Industry WILL die!

Why Tool So Valuable?

Entropy -- Any heard of “Corning”?

Today…5 Minutes