keep it together

Keep It TogetherKeep It TogetherRetaining Businesses in Your District

- Jerry Maguire

“Help me, help you”

Retention For All BusinessesRetention For All Businesses

The Hands-On ApproachTeach To FishShow Me The MoneyGet SocialThings That Happen When I Miss An

Organization Committee Meeting

The Hands-On The Hands-On ApproachApproach

The Hands-On ApproachThe Hands-On Approach

Let’s Talk Shoes

The Hands-On ApproachThe Hands-On Approach

Merchant Forum Meetings

Held the last Wednesday evening of every month

Downtown UpdateQuick Hit TopicNetworkingEvent ToolkitFree Pizza & Cash Bar

The Hands-On ApproachThe Hands-On Approach

Merchant Forum Quick-Hit Topics

Social MediaGrouponMarketing on a ShoestringCross Marketing BrainstormingShow & TellMeet & Greet New BusinessesSpeed Dating

The Hands-On ApproachThe Hands-On Approach

The Hands-On ApproachThe Hands-On Approach

The Hands-On ApproachThe Hands-On Approach

Store Makeover Project

Inspired by reality TV makeover showsDesigned to assist businesses “on the

edge”Free to business to participate60-90 day project

The Hands-On ApproachThe Hands-On Approach

Store Makeover Project Overview

Evaluation by customer volunteersBusiness owner wish listDevelop the planRecruit expertsDocument for webisodes

Teach to Teach to FishFish

Teach to FishTeach to Fish

Speaker Series

In response to workshop requestsClassroom style formatTopics selected by merchantsHeld 4x per year

Teach to FishTeach to Fish

Speaker Series

How To Grow Your Business

DisplaysCustomer ServiceSocial MediaMedia Buying

Teach to FishTeach to Fish

Teach to FishTeach to Fish

Secret Shopper Program

To identify business strengths and opportunities for improvement

Volunteer basisAvailable to retail, restaurant and service

businessesCost to our organization - $25.00

Downtown Gift Certificate

Teach to FishTeach to Fish

How Secret Shopper Works

Recruit businessesRecruit volunteersDistribute Secret Shopper KitsTabulate completed Secret Shopper

surveysForward results to businesses

Teach to FishTeach to Fish

Secret Shopper - Retail

Teach to FishTeach to Fish

Secret Shopper - Restaurant

Teach to FishTeach to Fish

Secret Shopper – Service

Teach to FishTeach to Fish

Teach to FishTeach to Fish

Secret Shopper Stats

Conducted 2x per year - Spring & FallApproximately 20 businesses each round80% of all participating businesses

continue to request Secret Shoppers

Show Me Show Me The MoneyThe Money

Show Me The MoneyShow Me The Money

Why Co-op Advertising?

Leverage advertising budgetAccessibility to all forms of advertisingOpportunity to tap new marketsIncrease exposure for your downtownTeach your merchants to fish

Show Me The MoneyShow Me The Money

Show Me The MoneyShow Me The Money

Show Me The Money

Downtown Magazine

A cleverly disguised advertising piece

Complete control of message

Great vehicle to build your image

Extended shelf life compared to all other forms of advertising

Show Me The MoneyShow Me The Money

Show Me The MoneyShow Me The Money

Business to Business Expo

Opportunity for businesses to get to know each other

Great venue for public to experience the downtown’s diverse business mix

High exposure, low investment

Show Me The MoneyShow Me The Money

The Results:

Every vendor made new contacts or sold products

100% would participate in future expos

We are hosting the next expo in October

Get Get SocialSocial

Get SocialGet Social

Why Facebook?

More than 500 million active users50% of active users log on to Facebook

dailyAverage user has 130 friendsPeople spend over 700 billion minutes per

month on Facebook

Get SocialGet Social

Why Facebook?

Average user is connected to 80 community pages, groups & events

Average user creates 90 pieces of content each month

More than 30 billion pieces of content are shared each month

Get SocialGet Social

Downtown Rochester Statistics

8500 usersPost twice daily, five days per week28% of our users are 13-24Average monthly post views – 420,000

Get SocialGet Social

Get SocialGet Social

Promote Your Businesses

Get SocialGet Social

Events

Get SocialGet Social

Media Coverage

Get SocialGet Social

Make The Ordinary Extraordinary

Get SocialGet Social

Everybody Loves A Contest!

Get SocialGet Social

December Traffic Statistics

Things That Happen Things That Happen When I Miss An When I Miss An Organization Organization

Committee MeetingCommittee Meeting

Things That Happen…Things That Happen…

Koffee With Kristi

Started as a “drop in” coffee date the first Friday of every month

Did not end wellGood concept, but needed some work

Things That Happen…Things That Happen…

Koffee With Kristi 2.0

Held 4x per year, early morning

Workshop Format on specific topic

Topics Include:◦Intro to Facebook◦Intro to Twitter◦10 Marketing Ideas for

Under $100

Things That Happen…Things That Happen…

Facebook Friday

One-on-One merchant consultationsSet up business pagesOffer tips on existing pagesHeld 1x per month, year round

Things That Happen…Things That Happen…

Facebook Friday Results

Over 140 downtown businesses actively using Facebook

Cost-effective way to market

Businesses are marketing downtown

Things That Happen…Things That Happen…

Marketing Monday

Hour-long on site marketing consultationBrainstorm no/low cost marketing ideasGoal: To leave the business with at least

one solid idea they can take action on immediately

Retention For All BusinessesRetention For All Businesses

The Hands-On ApproachTeach To FishShow Me The MoneyGet SocialThings That Happen When I Miss An

Organization Committee Meeting

Contact InfoContact Info

Kristi Trevarrow, Executive DirectorRochester DDA248-656-0060Kristi@DowntownRochesterMI.comwww.facebook.com/KristiTrevarrowwww.twitter.com/KristiTrevarrow