keep current customers loyal: offer coupons/ incentives and do it right so you generate buzz

Keep Current Customers Loyal: Offer coupons/ incentives and do

it right so you generate buzz

If you are following on Twitter …

Tag your tweets with: #SMBTOOLS

What You Can Expect Today …

Trends in using coupons and incentives

How to spread your discounts and get others to spread them, too.

About Your Speaker

Anita Campbell, Founder

Small Business Trends

http://smallbiztrends.com

Twitter: @Smallbiztrends

About Your Speaker

Writer and speaker on small business advice Runs a small business community touching over

300,000 small businesses monthly Voted “Most Influential Small Business Figure”

Hi!

Polls

Question: In Your Small Business, Do You do Any of the Following?

Subscribe to vendor Twitter feeds for discounts Subscribe to vendor newsletters to be notified of specials Become fans of businesses on Facebook, to be alerted

to special discounts or incentives Visit vendor “Partner pages” to see discounts offered by

partners of your vendors Search in search engines for coupons or discounts

before making purchases Use coupon websites

Poll Results

Question: As a Vendor, Have You Offered Any of the Following Coupons, Discounts or Incentive Programs? (Choose all that apply)

Distributed printed coupons via services such as ValPak Coupons in newspapers, magazines and yellow pages ad Offer online coupons or discount codes on website Loyalty cards Discounts distributed via your social media outreach, such

as Twitter or Facebook, or to bloggers Discounts distributed via email Discounts distributed via mobile text messages None of the above

Poll Results

Trends in Coupons

Coupon Trends

Per Coupons.com - Growth of digital coupons outpaces printed newspaper coupons 10 to 1

Coupons/Rewards was the 5th fastest growing Internet category in 2009, increasing 36%

Consumer who prints digital coupons has an average household income of $97,000, 23% higher than U.S average

Coupon Trends

Print is still #1 Transitioning

online and to mobile

Coupon Trends Email & text coupons:

opt-in, so more relevant Mobile is choice of

young, affluent, female Top markets for email

and text coupons: Providence; Washington; Atlanta; San Diego; Chicago

Ways to Distribute Coupons

Print Distribution services Loyalty cards (discounts) Local listing sites: Google Maps Customer sites: Yelp; FourSquare Coupon portals Partner websites Email Mobile text messages

How to Spread Word of Discounts

Twitter 2 types of Twitter approaches

Dedicated “deals” feed Announced through company Twitter feed

DM or email to influential Twitter followers One-day specials:

Intuit and “Free” incorporations

How to Spread Word of Discounts

How to Spread Word of Discounts

Twitter The power of your following

Work at building a following Put Twitter name on documents, door sign, emails

The power of the retweet Make it retweetable Allow room for retweeting

The power of Twitter search Use words like coupon, discount Be specific on product category

How to Spread Word of Discounts

Facebook Fan pages Make your Fan Page interesting – give people

a reason to become fans Facebook-only specials Engage with fans! Advertisements on Facebook Note Restrictions on Contests Through

Facebook

How to Spread Word of Discounts

How to Spread Word of Discounts

How to Spread Word of Discounts

How to Spread Word of Discounts

How to Get Others to Spread the Word

How to Get Others to Spread the Word

How to Get Others to Spread the Word

Questions?

Thank you!

Anita Campbellhttp://smallbiztrends.com

Twitter: @smallbiztrends