keep current customers loyal: offer coupons/ incentives and do it right so you generate buzz
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Keep Current Customers Loyal: Offer coupons/ incentives and do it right so you generate buzz. If you are following on Twitter …. Tag your tweets with: #SMBTOOLS. What You Can Expect Today …. Trends in using coupons and incentives - PowerPoint PPT PresentationTRANSCRIPT
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Keep Current Customers Loyal: Offer coupons/ incentives and do
it right so you generate buzz
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If you are following on Twitter …
Tag your tweets with: #SMBTOOLS
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What You Can Expect Today …
Trends in using coupons and incentives
How to spread your discounts and get others to spread them, too.
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About Your Speaker
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Anita Campbell, Founder
Small Business Trends
http://smallbiztrends.com
Twitter: @Smallbiztrends
About Your Speaker
Writer and speaker on small business advice Runs a small business community touching over
300,000 small businesses monthly Voted “Most Influential Small Business Figure”
Hi!
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Polls
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Question: In Your Small Business, Do You do Any of the Following?
Subscribe to vendor Twitter feeds for discounts Subscribe to vendor newsletters to be notified of specials Become fans of businesses on Facebook, to be alerted
to special discounts or incentives Visit vendor “Partner pages” to see discounts offered by
partners of your vendors Search in search engines for coupons or discounts
before making purchases Use coupon websites
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Poll Results
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Question: As a Vendor, Have You Offered Any of the Following Coupons, Discounts or Incentive Programs? (Choose all that apply)
Distributed printed coupons via services such as ValPak Coupons in newspapers, magazines and yellow pages ad Offer online coupons or discount codes on website Loyalty cards Discounts distributed via your social media outreach, such
as Twitter or Facebook, or to bloggers Discounts distributed via email Discounts distributed via mobile text messages None of the above
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Poll Results
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Trends in Coupons
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Coupon Trends
Per Coupons.com - Growth of digital coupons outpaces printed newspaper coupons 10 to 1
Coupons/Rewards was the 5th fastest growing Internet category in 2009, increasing 36%
Consumer who prints digital coupons has an average household income of $97,000, 23% higher than U.S average
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Coupon Trends
Print is still #1 Transitioning
online and to mobile
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Coupon Trends Email & text coupons:
opt-in, so more relevant Mobile is choice of
young, affluent, female Top markets for email
and text coupons: Providence; Washington; Atlanta; San Diego; Chicago
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Ways to Distribute Coupons
Print Distribution services Loyalty cards (discounts) Local listing sites: Google Maps Customer sites: Yelp; FourSquare Coupon portals Partner websites Email Mobile text messages
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How to Spread Word of Discounts
Twitter 2 types of Twitter approaches
Dedicated “deals” feed Announced through company Twitter feed
DM or email to influential Twitter followers One-day specials:
Intuit and “Free” incorporations
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How to Spread Word of Discounts
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How to Spread Word of Discounts
Twitter The power of your following
Work at building a following Put Twitter name on documents, door sign, emails
The power of the retweet Make it retweetable Allow room for retweeting
The power of Twitter search Use words like coupon, discount Be specific on product category
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How to Spread Word of Discounts
Facebook Fan pages Make your Fan Page interesting – give people
a reason to become fans Facebook-only specials Engage with fans! Advertisements on Facebook Note Restrictions on Contests Through
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How to Spread Word of Discounts
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How to Spread Word of Discounts
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How to Spread Word of Discounts
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How to Spread Word of Discounts
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How to Get Others to Spread the Word
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How to Get Others to Spread the Word
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How to Get Others to Spread the Word
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Questions?
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Thank you!
Anita Campbellhttp://smallbiztrends.com
Twitter: @smallbiztrends