karlo boras - new technologies in hiv prevention
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Prevention in the Virtual World:Use of Social Networks and Modern Technology in Prevention of HIV Karlo BorasYugoslav Youth Association Against AIDS – Youth of JAZASSerbia
“The potential of new technologies to
re-energize the AIDS-movement is clear.
We need nothing less than an HIV prevention revolution, with social
media and mobile technology at its core,”
Michel SidibéExecutive Director of UNAIDS
Technologies in PreventionSocial Media
A JourneyWithin Reach
Technology in Prevention
ConnectConnectCollectCollect
CollaborateCollaborateLearnLearn
DistributeDistribute
The Social WebThe Social Web
ListenListen
CommentComment
CreateCreate
Photo: stop.down
People Using technology
EngageEngage
What isSocial Media?
Having conversations … online
Social Media is…People
What Changeswhen we change
the way we Communicate?
Meetings ConferencesTrainings
ConferenceCalls
Programs
PoliciesPractices
faxPhone
Broadcast/PresentNetworked expertise
Changing times ….Changing times ….
Reach Engage
Changing times ….
People-to-People-to-contentcontent People-to-PeoplePeople-to-People
Changing times ….
SearchSearch SubscribeSubscribe
Changing times ….
Meet and ShareMeet and Share Share then MeetShare then Meet
So,What
mean?Does all this
Dance 1
Dance 2
Meet
Learn
While we were While we were busy ...busy ...
Source: TomTom
PreventionScience
Evidence-based
Practices
Assessment
Capacity
building
What do you want
to do?
WhichSocial media
make the rightTools
Mix?
Why?
77%77%
Percent of Percent of adults who adults who
use the use the Internet?Internet?
Source: Pew Internet & American Life Project
2394%94%
Percent of Percent of American teens American teens
ages 12-17 ages 12-17 who use the who use the
InternetInternet
Source: Pew Internet & American Life Project
87%87%
Percentage Percentage of parents of parents who are who are onlineonline
Source: Pew Internet & American Life Project
25
Percentage of online Percentage of online teens who have Internet teens who have Internet
access at homeaccess at homeSource: Pew Internet & American Life Project
89%89%
26
Percentage of Percentage of teens who teens who say they go say they go online most online most often at often at homehome
Source: Pew Internet & American Life Project
77%
27
Percentage of Percentage of online teens online teens who have a who have a cell phonecell phone
Source: Pew Internet & American Life Project
7171%%
92%92%
Percentage Percentage of teens of teens who use who use
emailemail
Source: Pew Internet & American Life Project
85%85%
Percentage of Percentage of adults ages adults ages 30-49 who 30-49 who use emailuse email
Source: Pew Internet & American Life Project
30
70%70%Percentage of Percentage of adults ages adults ages
50-64 who use 50-64 who use emailemail
Source: Pew Internet & American Life Project
57%57%
Percentage of Percentage of teens who teens who
have created have created some type of some type of
online online contentcontent
Source: Pew Internet & American Life Project
So,Whatdo these peopledo online?
Where toStart?
Be … all ears!
Photo: brutal
ListenListen
ObserveObserve
Think … then WriteThink … then Write
Content Source: Beth Kanter
What did they say well?What did they miss?Answer questions What are other people saying?How does it apply to you?Look forwardLook backwardAsk “what if”?
Photo Source: Picturemania
CreateCreateBuzzBuzz
Photo: carf
Learn, together
Most peopleReally, really
Like usAnd want to
Support us!
Social Media Tools to:
ConnectConnect
MeasureMeasure
Link/Link/EmbedEmbed
WriteWrite
CommentComment
RateRateReviewReview
ContributeContributeParticipateParticipate
Connect, listen and engage or become increasingly irrelevant
These things I know …
We’ve entered the “Age of Participation”
Social media isn’t going away - its here to stay
A change in our “thinking” is required
Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/
What Changeswhen we change
the way we Communicate?
When we change the way we communicate,
we change society.--Clay Shirky
http://www.cdc.gov/SocialMedia/Tools/guidelines/
http://www.technologyinprevention.com/
Photo CitationsMulti-tasking http://www.flickr.com/photos/78205255@N00/96887547/Merry-go-round http://www.flickr.com/photos/stopdown/487027583/
Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/
Cave people & technology Cartoon http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/
Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/Marco Polo http://www.flickr.com/photos/xadrian/581385733/
Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library
Photo CitationsCrystal ball http://www.flickr.com/photos/circulating/2154098422/
Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/
Group working together http://www.flickr.com/photos/beija-flor/2427350183/Social Media Landscape http://www.fredcavazza.net
VideosSocial Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo
Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source.
Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare
Thank you.
Karlo Boras karlo.boras@jazas.rs
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