kaip didinti pajamas, optimizuojant vartotojų kelionę ... · start-up pirate metrics - aarrr...

Kaip didinti pajamas, optimizuojant vartotojų kelionę produkte.

UI optimizacija

Conversion Rate Example

Installs

Clicks * 100%CR % =

UI optimizacija

A / B test brake down

level of significance and probability p value

Start-up Pirate Metrics - AARRR

Acquisition Activation Retention ReferralRevenue

Acquisition

SEM

Facebook

SEOBloggers

Vloggers

CR% to Install

CR% Reg.

CR% to Order

Impressions Clicks

Activation

SEMFacebook

SEOBloggers

Vloggers

Activation

Website

Value prop

Welcome email

On-boarding

Social Logins

Personalization

https://www.useronboard.com/onboarding-teardowns/

Welcome email

Retention

SEM

Facebook

SEOBloggers

Vloggers

Activation

WebsiteRetention

Cohort report

Cohort report

AHA - MOMENT

Retention ir AHA momentas

Retention

Activation

WebsiteRetention

1 day

7 day’s

30 day’s

90 day's

Retention by Source

Retention by Action

Segment’ai

Newbies

Engaged

Passerby

Dormants

100.00050.000

30.00020.000

NPS score

NPS score

Kaip gerinti Retention?

Activation

AHA moment

Lifecycle automation and segmentation

Retargeting

NPS score monitoring

Revenue

Revenue

SEMFacebook

SEOBloggers

Vloggers

Activation

WebsiteRetention

Revenue

Payment type split

Germany Netherlands

RevenueCTA

Shipping

Trust elements

Testimonials

Payment options

Error field, validation

Progress bar

Real-time support

Transactional Email’s

CVR% to order

AOV

Cart abandonment

Abandonment rate %

LTV

ARPU

Referral

SEM

Facebook

SEOBloggers

Vloggers

Activation

WebsiteRetention

Referral

Referral

Viral Co-efficient (v) = x * y X = Total avg. invites

Y = New users / Total avg. invites (Acceptance rate, %)

x = 10 invites y = 1 new user / 10 invites = 10% v = 10 x 10% = 1

x = 10 invites y = 2 new user / 10 invites = 20% v = 10 x 20% = 2

To achieve “Viral Growth”, your Viral Co-efficient index need to be >= 1.0

Referral

Email contacts import

FB friends list

Sharing options

Reward

Dashboard to track invites

Viral coefficient >=1.0

Happy moment sharing

Referral

Focus to what maters

Thank YOU!