kännikapina/boozerebellion

KännikapinaFylleupproret

Rebellion against drunkenness

What is Kännikapina?

A movement that questions the present role of alcohol in society and breaks myths associated with alcohol use

www.kannikapina.fi/english

To whom?

• Open for all who want to change alcohol culture

• and think that people in Finland should drink less

Goals…

• Finland, where every grown-up can make decisions about alcohol use or not using, without encouragement and pressure from advertising, media and other people to use alcohol

• Finland, where you don’t have to explain why you are sober

• Finland, where it’ easy can be social and sober

Alcohol in the center

• Alcohol use is the norm. If you don’t drink, you have to explain.

• There is an alcohol fantasy at large: a general perception that using alcohol is fun.

Change has begun! www.kannikapina.fi

Products

Activities

DEMONSTRATION

DEMONSTRATION

INFOINFO

EVENTS

EVENTS

Activities

PARTYPARTY

EVENTS

EVENTS

PARTYPARTY

Alcohol is the primary cause of death for both men and women in FinlandThe cost of alcohol for society (3,8 -6,6 billion euros) is far bigger than the incomes from alcohol selling (about one billion).

Alcohol industry takes the biggest profits, the majority of bills are paid by the municipalities.

Alcohol is the biggest threat to public health – it is absurd to allow its

advertising

People in Finland are quite critical against the present level of alcohol

consumpition• 70 % think the consumption level is a problem• 70 % think that we should be stricter against

drinking and drunk behavior• 78 % of women think the consumption level is a

problem• 60 % of men think the consumption level is a

problem• 70 % think the government is not doing enough

to reduce alcohol damages• 62 % want to ban alcohol advertising when it is

done by positive images, appealing to the viewer’s feelings

• 59 % want to ban sponsoring by the alcohol industry and alcohol advertising in sports events

Kännikapina!

• New and radical…way of activities and information• Grass root • Experimental, criticizing alcohol …• Fun and humor very important• Debating alcohol policy, ways of drinking, alcohol

advertising• Spreading the message of being citical to alcohol• Active in Finnish media, various events, on the web• Members on mailing list ~550• Members in Facebook ~2000• Also on Slideshere, Twitter, Flickr• The debate is getting stronger…