jv portfolio

James Vigar07967 634558

The following contains examples of some of my recent work. But it’s only a part of my story.

As well as possessing both the imagination and craft skills needed to produce award-

winning creative work, I try always to take the broadest view possible of both the planning

process and the client relationship. The most effective work comes when these three

elements are in harmony. I think people like me have a huge role to play in fostering that

relationship and I believe that many of my recent clients would testify to my success in

doing so. But first the work…..

Bookstart had never used

an agency before thiscampaign. They wanted

one ad. I gave them

press, TV, radio, web,

posters, emails…..

At each stage the

campaign was sosuccessful the

government kept on

coughing up more

money. So we spent it.

The recent TV campaign

(see reel) generated120,000 text responses

against a £600,000

media budget. Which is

nice.

http://youbabybookmagic.org.uk/

This website, that I wrote and co-art directed, acted as fulfilment to the press and radio campaign

Visitors to the website

could request this guide

to sharing books withtheir child. To date, over

40,000 have been

requested

This comic was sent out to a

database of former, and nowapathetic blood donors

In old money I’m a copywriter. I enjoyed writing these and they helped differentiate the client from a host of competitors

The magazine’s

playful and

intelligent. I wantedto produce ads that

felt the same.

Classical music needs to

lose its stuffiness if ayounger audience is to

come and play.

We sent out thousands of these hats to raise

funds for samaritans who will receive 160,000calls during Christmas. The response was 30%

over target.

This won DMA Gold for

best integrated campaign.

DM piece

Email

I still smile now recalling the

client’s face when we

presented this ad. To hisenormous credit, he ran it.

I created the ‘Welcome to the Latin Quarter’

campaign. Left alone, some people completelymessed it up. They know who they are.

TV credits include:Title: Legend

Client: Bacardi

Dir: John Selby

Title: Salome

Client: Virgin Holidays

Dir: Brian Baderman

Title: Magic Bed, Animal Magic,

Monster Magic

Client: Bookstart

Dir: 12foot6