justwifi - polish mobile and wifi ad network

MVNO  

Leader  in  marke/ng  technology,    context  ads  networks,  content  

marke/ng.Leads  genera/on  agency

Email  marke/ng,  data  base  marke/ng  innovators

Taxi  ordering  plaAorm

Mobile  OperatorWIFI  based  adver/sing

What  is  JustWIFI  

JustWIFI  is  an  adver/sing  plaAorm  based  on  public  WiFi.    

Each  days  we  reach  thousands  of  mobile  users  in  different  public  places.

We  give  away  free  WIFI  in  exchange  for  user’s  aJen/on

Customer  connects  to  WIFI  in  public  place

She  interacts  with    adver/sing  content…

…  and  receives  access  to    free  WIFI.

13.27

Ustawienia

Wi-Fi

Wybierz sieć...

Inna...

Airport WIFI

EN WITAJ ENWITAJ

JustWIFI  is  growing  rapidly  

1  000  000+  CONNECTIONS  

380.000+  UNIQUE  DEVICES  

100  min  AVERAGE  SESSION  TIME      

*  Aktualnie  miesięcznie  /  I  2016

94%UŻYTKOWNIKÓW  

MOBILNYCH

JustWIFI  provides  connec/vity  in  various  public  places  

FITNESS  CLUBS

129

CAFES  AND  BARS

CITY  SQUARES

111 37

HOTELS

27

ENTERTAINMENT

12

AIRPORTSSHOPPING  MALS

7

TRANSPORT

25360

83%  OF  CONNECTIONS

JustWIFI  can  precisely  target  marketing  campaigns  

GeolocaMon

Demographics

Profiles

Languages

Keywords

Devices

We  share  data  to  understand  customers/  users  of  the  network

Vis/ed  websites

Devices

Usage  in  /me

Demographics

Why  JUSTWIFI  is  a  unique  touchpoint?

We  analyze  and  leverage  user’s  inten/ons.

We  deliver  content  strictly  adjusted  

to  the  context  of  usage.

Unique  opportunity  to  effec/vely  interact  with  

customers.

We’re  building  profiles  of  our  customers  based    on  real  life  ac/ons.

Inten/ons Context Engagement Profiles

EXTREME ENGAGEMENT

100%  engagement  

Exclusivity

Impacts  brand  awareness

Full  screen  

Ad  before  connecMon  

Cost  per  engagement  

NIE DZIĘKUJE, CHCĘ INTERNET

USER’S CHOICE

100%  views  

Impacts  brand  awareness

Full  screen  with  skip  opMon  

Ad  before  connecMon  

Cost  per  impression  

Impact  brand  awareness

Flat  fee  

Always  visible  

MulMple  contact  with  ad  

Insession  ad

ALWAYS WITH YOUMODEL  

Case  studies

AllegroBranding  campaing  proving  that  everything  you  need  can  be  found  at  Allegro.pl

24.4%  CTR

BUTY  NICZEGO  GOOGLE  

FACEBOOK  ALLEGRO  SZCZĘŚCIA  INTERNETU  MIŁOŚCI  SPOKOJU  ROWERU

8,7%  7,8%  6,1%  5,0%  4,0%  3,6%  2,6%  1,4%  1,3%  1,2%  

27.088  INTERACTIONS  WITH  THE  AD

110.941  ADS  CONTACTS

NC+

OF  USERS  WHO  SAW  THE  AD  RESPONDED  TO  THE  QUESTION  

46% 73%OF  USERS  WHO  ANSWERED  THE  QUESTION  LANDED  ON  NC+  LANDING  PAGE,  

43.000+  ADS  CONTACTS

14.776  CLICKS  TO  NC+

34.2%  CTR

86%  %  MOBILE

RedBullCampaing  promo/ng  RedBull  among  „White  Collars”  during  working  hours.  The  campaign  took  place  on  the  airport,  lunch  places,  and  transporta/on  hubs.

10  days  TIME

50.000  CLICKS  TO  REDULL  WEBSITE

89%  %  MOBILE

SamsungCampaign  promo/ng  Samsung  Galaxy  S6  among  users  of  previous  Samsung  Galaxy  headphones’  users.  Aker  clicking  the  ad  user  was  redirected  to  the  LP.

15  ci/es  /  41  loca/ons  REACH

25%  CTR

42.000  ADS  CONTACTS

85,5%  %  MOBILE

LENOVOCampaing  promo/ng  RedBull  among  „White  Collars”  during  working  hours.  The  campaign  took  place  on  the  airport,  lunch  places,  and  transporta/on  hubs.

10  days  TIME

32,000  AD  CONTACTS

89%  %  MOBILE

15,475  ANSWERS

11,402  CLICKS  TO  LENOVO

35,6%  CTR

Thank  You