july 2014 chamber of commerce presentation - 10 things every company should know about google

10 Things Every Business Should

Know About Google

@aj613 | ajsingerstudios.com | adam@ajsinger.com

#1 Search and Search Placement are Important

Based on a study by Catalyst Search Marketing in 2013 using 17,500 termsrelated to consumer packaged goods

#2 Google Wants to Make Your Customer Happy

• Relevant• Authoritat

ive• Local

#3 What is Relevant

Be the Search!

#4 What is Authoritative

LinksSharesReviewsBlog Posts

#5 How to Be Local

Moz.com/Local

Info group, Neustar Localeze, Acxiom, and

Factual

schema.org

#6 It’s A LOT more than Websites

http://moz.com/blog/mega-serp-a-visual-guide-to-google

Placement = Bid x ClickThroughRate

1 2

3

#7 Google Wants to Make Money

6

45

#8 AdWords

• Keywords• Text or Display

• PayPerClick (PPC)• PayPerMille (PPM)• Connects to Analytics

#9 Search and Social

#10 Search is Personal

What to Do Next

•Visit AJSingerStudios.com

•Download “Learn SEO from the Experts”

•Request a Consultation

•Moz.com

•Moz.com/local

•searchengineland.com

•HubSpot.com

Resources

Please Be in Touch

•ajsingerstudios.com to download Learning SEO from the Experts

•@aj613

•facebook.com/ajsingerstudios

•plus.google.com/+ajsingerstudios

Would Love A Good Review

•google.com/local

•search for AJ Singer Studios