julie strawson

Getting mobile type rightor…

textual healingJulie Strawson

Future of Mobile Nov 14 2007, London

Has your text gotstyle?

Scalable fonts bring style, colour and varietyIn the PC world

• Our font choices… normal, bold andlarge

The mobile world

The mobile world• We have normal italic, bold italic & large italic

Future of mobile text• Imagine if we could move the desktop world into the

mobile world…

About Monotype Imaging

We’re a leading global provider of text imaging solutions

– We enable text that connects!

Global customers & partners

World Class Customers and Partners Across All Sectors

Rich design heritage

Global expertise

We employ 200+ people worldwide and have offices close to customers and partners

How do you measure text performance?

Text Performs When…– It overcomes barriers in language or technology

– It makes products more useful and more powerful

– It makes markets easier to penetrate

– It makes brands more memorable

– It makes user experiences truly enhanced

– It makes manufacturing easier to scale

– It makes engineering costs lower and more widely leveraged

Displaying scalable fonts on mobile

• Significant challenges– Legibility and consistency across displays– Text layout (height restriction)– Memory footprint– Clear display of East Asian characters (CJK)– Support for multiple languages simultaneously

Monotype Imaging in the mobile environment

Helping to build global standards

Monotype Imaging mobile solution

You need to …• ensure clarity and readability at any size• broaden choice of typefaces• reflect brands through fonts• serve global markets

ESQ® Mobile fonts• Latin-based• Japanese• Devanagari• Many more

• Bitmaps not required• One font per typeface design

A closer look: scalability

A closer look: on-screen text fidelity

Fonts in a Box™ technology keeps scaled text sized to fit within an em square

• Characters need to fit in a defined space• Not all TrueType® fonts work well in mobile

A closer look: intricately shaped East Asian text

• East Asian text needs to remain clear• At small sizes, intricate shapes can blur

SmartHint™ technology keeps East Asian text scaled to small sizes clear and readable

WorldType® Layout Engine handles layout requirements of multiple languages

A closer look: layout of complex scripts

Complex scripts are unique

Monotype Imaging’s ESQ® Mobile Fonts

A collection of optimised fonts for mobile• height-restricted: all characters fit within the em square

The right fonts can…The right fonts can…

make user interfaces more readable…

before after

Reflect your audience…

before after

lend personality to UIs…

before after

evoke emotion…

personalise content…

support global content…

reinforce brand identity…

Taking brands mobile

Resources• White PaperBringing Typography to Mobile in Symbian OS

http://developer.symbian.com/main/downloads/papers/monotype/Symbian_WP_screen.pdf

• SDK / evaluation or just like to talk more about text?jl.strawson@monotypeimaging.co.ukwww.monotypeimaging.com

• Typefaces illustrated by Sebastian Lester – excerptsfrom ‘Moving Type’http://uk.youtube.com/watch?v=nOiNG2TCeXQ