julianlozano nike design portfolio
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I am an Arizona Chicano living in Laguna Beach. I currently
attend Laguna College of Art of Design to pursue my BFA in
Design + Digital Media, with an emphasis in Actions Sports. My
interest in design is applying user experience to the everyday
human interaction. I have design experience working with visual
agency, Column Five, and worked with action sports brands such
as Loser Machine, Dark Seas, and Thalia Surf. I take great pride
of my Mexican heritage, being a citizen in both the U.S. and
Mexico. My work has been featured on Inc.com, Thalia Surf, CNN,
and Buzzfeed. Aside from design, I enjoy listening to fast punk
music, watching futbol, street tacos, and lots of star wars. I hope
to one day run a cat rescue farm.
I like to be challenged with new adventures, it forces me to learn
new things, to experiment frequently, to experience.
I am very passionate about design innovation and would be
thankful to work in the Nike environment and learn from the
creative directors. Working for Nike will be a new challenge that
I am more than willing to accept. I believe it will help me visually
execute concepts and put me in the real action sport mentality.
Being with very creative people not only keeps me inspired but
helps me grow into a better designer.
Brand/ Identity
UX/ UI
Infographics Design
Packaging
Editorial
Apparel
Footwear
3D Modeling
Photography
Merchandising
Typography
julianlozano@lcad.edu
julianlozano.com
dribbble.com/julianlozano
linkedin.com/in/julianlozanoaz
602.502.8130
ABOUT ME
SKILLS CONTACT
WHY I WANT TO WORK FOR NIKE
Startup Weekend Orange County
Startup 2nd Place Winner
AIGA Orange County
Best App Design
Laguna College of Art & Design
Collaboration with Vans/Thalia Exhibition
Graphic Design Best of the Best Juried Show
President’s List
Dean’s List
Merit Scholarship
Nate Butler - Column Five
Director of Design
Newport Beach, California
nbutler@columnfivemedia.com
Catharin Eure - LCAD
Dept. Chair of Design + Digital Media
Laguna Beach, California
ceure@lcad.edu
AWARDS EXPERTISE
LANGUAGESEDUCATION
REFERENCES
RESUME
EXPERIENCE
Brand/ Identity
UX/ UI
Infographics Design
Packaging
Editorial
Apparel
Footwear
3D Modeling
Photography
Merchandising
Typography
English
SpanishLaguna College of Art & Design
BFA, Design + Digital Media
Emphasis in Action Sports
Anticipated Graduation Fall 2015
Scottsdale Community College
Graphic Design: Visual Communication
Arizona State University
Visual Communication Design
Laguna College of Art & Design
Laguna Beach, California
Student Mentor in Design + Digital Media
Column Five: Visual Agency
Newport Beach, California
Infographics/data visuals design.
Startup Weekend Orange County
Irvine, California
UI/UX, Branding
Vans Sponsored Studios
Laguna Beach, California
Footwear, Apparel, Pattern Design.
Nike Sponsored Studios
Laguna Beach, California
UI/UX and App Design.
Hurley Sponsored Studios
Laguna Beach, California
Apparel, Branding, and Merchandising.
Thalia Surf
Laguna Beach, California
Apparel, Merchandising.
OBEY/Loser Machine
Irvine, California
Designer in Apparel, Merchandise.
Arizona Dream Act Coalition
Designer, Campaign Visual Leader, Video
production, Video Editing, Photographer,
Social Media, Apparel.
The ENVISION™ is a new product line by BEHR® that offers limited edition colors inspired by the Constructivism
art movement. With origins in Russia, it rejected the idea of the traditional artistic concern with composition, and
replace it with “construction.” Instead it favored art as a careful technical analysis of modern materials, and it was
hoped that this investigation would eventually yield ideas that could be put to use in mass production, serving the
ends of a new modern society.
ENVISION™PAINT PACKAGING
/01
ENVISION™PAINT PACKAGING ENVISION™ comes with a color swatch system that reflects colors of the
past era of Russia.
CONSTRUCT YOUR NEW WORLD
ENVISION™PAINT PACKAGING
I decided to have ENVISION™ part of a collaboration product between BEHR® and
the Los Angeles County Museum of Art (LACMA). LACMA will house a constructivist
inspired interactive display that allows buyer to select and order paint from the colors of
constructivist art piece.
ENVISION™DIECUTS Taking measurement of package was crucial. The ENVISION™ product
included three sizes of paint, gallon, quart, and sample size. Paint brushes
and color palletes were also included
Paint container diecut.
Paint Brush package diecut.
Swatchbook.
Color swatches.
Named color swatches.
CONSTRUCT YOUR NEW WORLD
Rather than focusing on the concerns with composition, it focus more on the
construction of art. Analysis of modern materials were taken by artists as they
hoped to yield ideas that could be put into mass production to serve a modern and
Communist society. It impacted architecture, graphic and industrial design, theatre,
film, dance, fashion and to some extent music.
Constructivist poster art by Alexander Rodchenko
Sketches Colored Sketches Digital Sketches
ENVISION™RESEARCH
THE RUSSIAN CONSTRUCTIVISM
Tennis balls have been a huge problem in disposable
waste, 300 million are produced each year and
they aren’t easily biodegradable. Vinna™ is the first
interactive sustainable tennis ball for pro athletes.
They are more durable and can be sent back to be
re-pressured. With rapidbounce™ technology, it allows
players to track there hit points via mobile application.
The app will allow players to compare themselves with
friends and pro athletes, it also informs the social impact
Vinna™ has made compared to regular tennis balls
THE FIRST SUSTAINABLE
INTERACTIVE TENNIS BALL
VINNA™USER INTERFACE/WEBZ
/02
Action sports athletes are already using POV cameras to capture their exploits, but they are limited primarily to
a first-person perspective. Wouldn’t it be great if you could gain an aerial perspective of your activities without
the need of a specialized crew? REFLEX™ is an app that utilizes gps, drone and bluetooth technology in addition
to a GoPro camera to automatically capture aerial footage of action sports athletes. The app is designed have a
telemetry monitoring system, functional editing interface and integrated opportunity for sharing videos via in-
app social network and external networks (ex: YouTube, Vimeo, Tumblr + Facebook)
REFLEX™USER INTERFACE
/03
THE PERSONAL
FOLLOWING DRONE
REFLEX™: PERSONAL DRONEUSER INTERFACE
Built-in video editing
software, optimized to
be ready to export to
social media.
BUILT-IN VIDEO EDITING
FIND COMPETITION
The in-app GPS maps
tracks and finds other
REFLEX™ user’s
recorded videos.
With REFLEX™ functional
video playback, users can
take notes and summarize
their performance with
telemetry data.
Personal profiles will
allow followers to see
the latest recorded
performance.
REFLEX™: PERSONAL DRONEUSER INTERFACE
IMPROVE YOUR GAME
CONNECT WITH FRIENDS
REFLEX™: PERSONAL DRONEUSER INTERFACE
The process of developing REFLEX™ starts with sketching
and ideation. Wireframes, sitemaps, and notecards were
made in this process.
Looking into the Mexican Drug Cartels from a different perspective.
Like it or not, the Cartels are a great example of sophisticated business
and branding. This infographic covers the network system of drug
trafficking as well as the branding that the Cartels have identify
themselves as.
LOSZETAS
GULF CARTEL
KNIGHTSTEMPLAR
JALISCO NEW GENERATION CARTEL
SINALOACARTEL
T ERRI T ORIES AS OF 2 0 1 4
Final Version Sketches/ sitemap
Prototype 1
THE CARTEL ENTERPRISE
BILLION DOLLAR BUSINESSES
INFOGRAPHIC
/04
THE CARTEL ENTERPRISE
THE NETWORK
INFOGRAPHIC
The drug trafficking map indicates where drug are orginally
imported from and how it makes it’s way into the U.S. Mexico is
labeled with Drug Cartel territories.
REPS OF MICHOACAN CIVILIAN PROTECTION
BEHEADINGS SEDUCTIVE SALARIES
EST1989SI
NALOA FEDERATION
THE EXECUTIVE
JOAQUIN GUZMAN
THE SINALOA FEDERATION IS A SOPHISTICATED AND INNOVATIVE BUSINESS FRANCHISE. THEY ESTABLISHED BUSINESS PARTNERS OF COCAINE FROM SOUTH AMERICA AND HAVE GAINED GLOBAL DEMAND. THEY INNOVATE THE WAYS OF SELLING DRUGS BY DESIGNING ADVANCED TUNNEL SYSTEMS, UNDETECTABLE SUBMARINES AND MICRO-AIRCRAFTS. WHEN THINGS GET HEATED WITH COMPETITORS, THEY HIRE SPECIALISTS TO DO THE DIRTY WORK.
PARTNERS COMPETITORS
THE KNIGHTS TEMPLARJALISCO NEW GENERATION CARTEL GULF CARTEL
LOS ZETAS
I N N O VAT I O N
P R O F E S S I O N A L
SINA
LOA
FEDE
RATI
ON
NARCO SUBMARINE
ADVANCED TUNNELSYSTEM
THE EXECUTIVE
OMAR TREVIÑO MORALES
LOS ZETAS WERE ONCE MEMBERS OF THE ELITE SQUAD OF THE SPECIAL FORCES AIRMOBILE GROUP IN THE MEXICAN ARMY. THEY ARE THE MOST VIOLENT AND THE MOST RUTHLESS OF ALL CARTELS. TO INTIMIDATE THE COMPETITORS THEY PRACTICE BRUTAL TACTICS THAT INCLUDE BEHEADINGS AND TORTURE. TO INCREASE THEIR MEMBERSHIP THEY OFFER BETTER MILITARY BENEFITS THAN THE MEXICAN ARMY. ITS EITHER JOIN OR DIE FOR THEM.
PARTNERS COMPETITORS
TIJUANA CARTEL SINALOA FEDERATION
KNIGHTS TEMPLAR
JALISCO NEW GENERATION CARTEL
J O I N O R D I E
S E D U C T I O N
LOS
ZETA
S
THE EXECUTIVE
SERVANDO GÓMEZ MARTÍNEZ
THE KNIGHTS TEMPLAR CARTEL HAD TROUBLE KEEPING UP WITH THE COMPETITION. IN ORDER TO GAIN SUPPORT AND POWER, THEY TURNED TO LOCAL CIVILIANS AND BECAME REPRESENTATIVES OF THE STATE OF MICHOACAN. THEY FOUGHT AGAINST DRUG TRAFFICKING AND ELIMINATED CERTAIN COMPETITORS THAT WERE CONSIDERED A GREAT THREAT. THEY OFFERED SOCIAL SERVICES SUCH AS ADDICT RECOVERY PROGRAMS AND PERSECUTING LOCAL CRIMINALS.
PARTNERS COMPETITORS
SINALOA FEDERATION LOS ZETAS
I N S U R A N C E
P R O T E C T I O N
KNIG
HTS
TEM
PLAR
THE
KNIGHTS TEMPLAR CARTEL
STATE OF MICHOACAN, M
EXICO
THE CARTEL ENTERPRISE
THE BRANDINGINFOGRAPHIC
HURLEY: CORRUPTED SEASPHANTOM BOARDSHORTS
/05
This project was part of the Hurley sponsored class at LCAD. Corrupted seas is a new
boardshort line that I developed. Nature is unpredictable, much like the outcome of
glitch art. Corrupted seas makes the connection between the two. I hand glitched all the
patterns. This was part of a Hurley collaboration that soon went into production.
GLITCH ART
Color channel
waves on aglet.
Glitched Hawaiian
pattern
Womens boardshorts
HURLEY: CORRUPTED SEASBOARDSHORTS
BLACK FLORAL GLITCH
Color channel
waves on aglet.
Glitched Hawaiian
pattern
Womens boardshorts
HURLEY: CORRUPTED SEASBOARDSHORTS
NAVY FLORAL GLITCH
The 1303™ Telescope is designed to educate grade school
students through an interactive experience in viewing
planets and other celestial objects in deep space.
1303™: TELESCOPEPRODUCT/PACKAGING/UI
/06 THE INTERACTIVE TELESCOPE
1303™: TELESCOPEPRODUCT/PACKAGING/UI The 1303™ acts as a space guide, easily pointing the user to
objects in space. An integrated mobile app allows multiple
students to interact using one telescope.
THE SPACE GUIDE
KICKY™UI/UX
Kicky™ is a mobile app targeted for any soccer players that are looking for
the nearest pickup match. No matter what skill level is or location, Kicky™
will the find perfect match suitable for the player. A year after finishing this
project, Nike released their own Soccer App that is similar.
/07 FIND PICKUP GAMES ANYWHERE
Game Dashboard. Game join/invite and details.
KICKY™USER INTERFACE
The key part of Kicky™ is that it is user friendly. Other similar soccer apps
have features that include self-player stats and exclusive competitive
team-maker which I found to be unnecessary. Kicky™ only targets to get
people together to play and keep the community alive.
USER-FRIENDLYINTERFACE
Create game. Player profile.
KICKY™USER INTERFACE
Easily create custom matches from level of skills to gender specific, the
player is in control. With social media, players can connect with friends or
meet new players to build the local soccer community.
CREATED YOUR OWN MATCH
KICKY™USER INTERFACE
Players have the option to signup for a Kicky™ account, but if they prefer
not to they still have the option to just find a nearby soccer match. CONNECT WITH FRIENDS
The Phoenix Risings is a fictional soccer team that I have developed
for Phoenix, Arizona to participate in Major League Soccer. The
colors are inspired by Arizona’s beautiful sunset.
PHOENIX RISINGSJERSEY HOMEKIT
/08 RISE FOR PHOENIX
PHOENIX RISINGSRESEARCH
THE ARIZONA SUNSET
THE ARIZONASUNSET
The colors are inspired by Arizona’s
perfect sunsets.
Column Five produces world-class creative work that
informs, engages, and inspires - communicating complex
information through great design. I had the privledge to work
for the agency as an internal designer, creating content for
presentations, blogs and social media.
COLUMN FIVE: INTERNSHIPINFOGRAPHIC
/09
Full size infographic.
FEATURED ON:
COLUMN FIVE: INTERNSHIPINFOGRAPHIC The visual content varied in many mixed media. it is
important to know the trends. I was challanged to turn
data into interesting visuals.
Experimental type.
Award badges.
Handlettering.
Column Five beer label.
MIXED MEDIA
Mobile Suit Gundam is a Japanese animated series that features giant robots called “Mobile
Suits”. Since it’s debut in 1979, the series has buil a huge market for different mobile suit toys,
kits, movies, video games and much more. Each character had their own distinct Mobile suit that
varied in color and created a community of hobbyists. Gundam was popularized in the U.S. when
Gundam Wing was released in 2000 on Cartoon Network’s Toonami. There is a main conflict
fought between two sides, the Principality of Zeon and the Earth Federation. Each side has
major characters along with their own symbolic Gundams.
VANS: GUNDAMOVERVIEW
/10
INSPIRATION
CHAR ZAKU’S AUTHENTIC Char Aznable is the most iconic villain in the Gundam series.
He maneuvers the Red Zaku that leads the Zion army. The
armor resembles the regular olive green Zaku, but with slight
modifications. His battle driven attitude was what inspired the
tiger camo pattern.
VANS: GUNDAMCHAR’S ZAKU
OTHER DETAILS
The Principality of Zeon is related to tactical warfare. I explored
through variations of camouflages and Gundam illustrations. I
collaged them to form a pattern. For Char’s Zaku, I used a red tiger
camo to express the battle-driven character.
VANS: GUNDAMPATTERN DEVELOPMENT
CHAR’S ZAKU PATTERN
ZAKU SK8-HI
VANS: GUNDAMThe standard infantry of the Principality of Zeon Army that are
deployed in most battles. They are effective and cost efficient.
ZAKU INFANTRY
OTHER DETAILS
In Mobile Suit Gundam: The 08th MS Team, the Zakus were seen
fighting gorilla warfare in the jungles of Southeast Asia. The plants
and trees served great coverage for them which was the main
inspiration of the Zaku pattern.
VANS: GUNDAMPATTERN DEVELOPMENT
GORILLA WARFARE PATTERN
RX-78 SK8-HI
RX-78 Printed Pattern on
Canvas.
Gundam logo
The RX-78 Gundam is driven by the series’ famous protagonist, Ray
Amuro, whose archenemy is Char of Zeon. His Gundam is seen as
the predecessor of many other protagonists in the series.
VANS: GUNDAMTHE RX-78 GUNDAM
OTHER DETAILS
VANS: GUNDAMPATTERN DEVELOPMENT The RX-78 Gundam serves as the protector of the Earth Federation.
It triumphs in every battle and is a beacon of hope.
PROTECTOR OF EARTH
In the 1950’s, Godzilla made it’s debut. It has since become a pop
culture icon appearing in many sequels along with new enemy giant
monsters. Most of Godzilla’s old vintage movie posters were very retro-
future inspired and with the new recent installment of Godzilla, I felt
this would be a better direction.
VANS: GOJIRAOVERVIEW
/11
The Gojira line is targeted for the
young adult demographics that are
current with street fashion exposed
on Hypebeast and /Highsnobiety.
They wear floral button ups and
snapback hats. They have good taste
in shoes and admire collaborations.
DEMOGRAPHICS:
- Ages 18 to 30
- Wears floral and patterns.
- Hangs in little tokyo .
- Attends art galleries.
- Stays current with Highsnobiety.
- Wears Obey, Stussy, etc.
GODZILLA SK8-HI
Godzilla flower pattern.
Gojira Logo
VANS: GOJIRAThe main Antagonist and later Protagonist of all Godzilla movies.
He is named King of monsters and is said to balance the power of
mother nature on earth.
GODZILLA
OTHER DETAILS
Tongue
Dark Godzilla
flower pattern.
Leather stripe.
Gojira Logo
VANS: GOJIRADARK GODZILLA SK8-HI
OTHER DETAILS
The Gojira display is inspired by the
Godzilla poster art that showcase the
intense battles in the movie. I wanted to
present that in a Vans store.
DISPLAY
VANS: GOJIRA
MONSTER BATTLE DISPLAY
The embroidery of Oaxaca is hand crafted by Mexican housewives.
Mainly flowers, leaves, and birds, the motifs were inspired by the
figures in archtecture of the churches built more than 200 years ago
and have since been passed on through generations of family. This
line also clashes with Mexican art, especially that of Frida Kahlo.
VANS: SEÑORAOVERVIEW
/12
The targeted demographics for Señora
is for the college graduate that has just
started their career path. They have
time in their schedule to do yoga and
do other art crafts. Some are getting
married and are starting a family.
They are very free spirited and take
handmade items to heart.
- Mid 20’s to Mid 30’s.
- Does yoga on a daily basis .
- She loves knitting.
- She buys things from local farmer
markets and World Market.
- “Hippie Housewive.”
DEMOGRAPHICS:
SEÑORA AUTHENTIC
VANS: SEÑORA
Tooled Leather heel.
MEXICAN TOOLED LEATHER
Leather lacing.
Tooled Tongue
OTHER DETAILS
SEÑORA BACKPACKS
Tooled leather Embroidered leather.
VANS: SEÑORA
Original tooled leather
purse.
Black and white
embroidery.
This Vans line works as tribute to my family and my heritage. The
Vaquero (Mexican Cowboy) line is essentially influenced by the
Mexican belt embroidery called “Piteado”. This type of embroidery
technique involves leather garments such as belts and saddle being
embroidered with white pita fiber.
VANS: VAQUEROOVERVIEW
/13 INSPIRATION
Embroidered Ixtle
fiber.
Ixtle fiber lacing.
Fine Leather.
White Stitching.
VANS: VAQUEROVarious
OTHER DETAILS
MEXICAN EMBROIDERED LEATHER
THALIA SURF X LCADAPPAREL
/14
Thalia Surf is a shop that carries independent action
sports brands and are in the process of becoming a brand
themselves. They teamed up with LCAD in creating apparel for
their store in Laguna Beach.
THALIA SURF X LCADAPPAREL
Thalia Surf gave us directions to follow and we gave them
artwork on matrices for post-production. This apparel is
still being sold now.
Inspired by Hispanic culture, I wanted to take one of my favorite
childhood board games, Loteria, and redesign it to a more
minimalistic style. The board game includes a deck of cards, a
set of tablets, and game pieces.
Complete Loteria boardset.
Loteria cards. Loteria game tablet.
LOTERIAPACKAGING DESIGN
/15 MEXICAN BINGO
T H E S K U L L t h e s c o r p i o n
46
T h e M a n d o l i n
17
T h e c r o w n
47
T H E H E A R T
27
T H E L I T T L E D E V I L
2
t h e u m b r e l l a
5
T H E S u n
46
T H E D E E R
45
T H E S P I D E R
33
t h e b e l l
47
t H E S T A R
35
T H E M O O N
23
D E A T H
14
T H E M E R M A I D
6
a r r o w s
31
LOTERIAPACKAGING DESIGN
All pictorals on the Loteria cards are illustrated by me. Each
card is translated in English to educate people with the
Spanish language.
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