julián david cortés-sánchez - el arte de emprender por la universidad del rosario (the art of...
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The Art of Entrepreneurship
Julián David Cortés-Sánchez – Assistant Professor
Universidad del Rosario – School of Management
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
Impression, Sunrise (1872)
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Water Lily Pond (1899)
Are these paintings related to
each other?
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Claude Monet
(1840 – 1926)
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Monet’s failure path behind success
• He destroyed up to 500 paintings
• He lived in poor
• He wasn’t accepted by his colleagues/artists in Paris
• Camille (his wife) suffered from tuberculosis since 1876 and the birth of their son weakened her health furthermore. She died on September 5, 1879
• He suffered from cataracts
• He tried to commit suicide
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Which were the entrepreneurial
competencies and skills Monet and
other artist developed in order to
overcome life-difficulties and achieve
success?
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The Art of Entrepreneurship is a comprehensive educational strategy implemented at the Universidad del Rosario School of Management, focused on strengthen
entrepreneurial competencies on the student community through art as a way of career development and further success
#ACBSPCancun - @jcortesanchez
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
The Art of Entrepreneurship (AoE)
Entrepreneurship goes beyond
establishing private
organizations; rather, it is a
lifestyle fostering the
generation of collective
valueStudent community along with Mauricio Molano
– Board Member of Productos Ramo, one of
the most traditional and admired companies in
Colombia
#ACBSPCancun - @jcortesanchez
The Art of Entrepreneurship (AoE)
The Art of Entrepreneurship,
aims to reinforce curricular
and extra-curricular
activities in order to develop
entrepreneurial
competencies on the student
community, as tools for
career development and
personal accomplishment Student community at the 3Day Startup -
URosario
#ACBSPCancun - @jcortesanchez
The Art of Entrepreneurship (AoE)
Through this program, the
School of Management has
become a national pioneer
in blending art and
entrepreneurship into a
cultural ecosystem focused
on developing key lifetime
competenciesStudent community and mentors at the 3Day
Startup - URosario
#ACBSPCancun - @jcortesanchez
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
1. Thinking outside the box – To see the world in a
different way
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Juan Andrés Posada, cultural entrepreneur at the event: “Vive y
Siente” (Live and Feel)
2. Feel to live – Sense of the world
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Fair of Entrepreneurship at the Universidad del Rosario Festival
3. The success in working with others – Sense of
otherness
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Student community attending to a speech of Avis Jones DeWeever - Founder of the Exceptional
Leadership Institute for Women
4. Winning requires risk – Managing fear
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Student community at Las Rocas de Suesca (Suesca Rocks) -
Eslacando el Riesgo (Climbing Risk)
5. To innovate in the simple things – Transforming
realities
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Students at a prototyping workshop
6. Give of yourself without limits – Follow your
dreams
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Álex Torrenegra speaking to the student community at El Sofá (The Sofa)
Founder of VoiceBunny - Innovator of the Year in Colombia - 2012 according to MIT
7. Learn from the past to create the future
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Víctor Hugo Malagón at the Semana de Líderes Emprendedores
(Week of Entrepreneurial Leaders)
8. Persevere to grow
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Mentes Valientes (Brave Minds): the Art of Entrepreneurship at
Santafé Mall, one of the biggest malls in Colombia
9. Open yourself to the world – Global thinking
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Brunch and Learn with Javier Fernández Aguado – CEO of MindValue
10. The power of achievement – The light to get
what you want
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Talk with Paula Galindo “Pautips” – Student of the Management School,
entrepreneur, and one of the most successful YouTubers in Colombia
11. Learn to reinvent yourself
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Music show with Caneca’s Boys at MusicArte
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
Agenda
• The Art of Entrepreneurship (AoE)
• 11 entrepreneurial competencies of the AoE
• Curricular and extracurricular strategies for
entrepreneurial competencies strengthening
through art
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
Specific core
Social and economic context for entrepreneurship
Professional environment training
Creative development
Entrepreneurship skills
Opportunities identification
Business creation I
Business creation II
Business creation III
Diversification core
Social and economic context for entrepreneurship
Professional environment training
Creative development
Entrepreneurship skills
Opportunities identification
Intra-entrepreneurship
Social Entrepreneurship
Corporate entrepreneurship
Curricular strategy
Extracurricular strategy
• SoñArte
• MusicArte
• EmbarrArte
• ImprovShow
• CocinArte
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
#ACBSPCancun - @jcortesanchez
The Art of Entrepreneurship is a comprehensive educational strategy implemented at the Universidad del Rosario School of Management, focused on strengthen
entrepreneurial competencies on the student community through art as a way of career development and further success
#ACBSPCancun - @jcortesanchez
"This world is but a canvas to our imagination"
Henry David Thoreau
#ACBSPCancun - @jcortesanchez
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