journalism 2

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Presentation given to journalism undergrads at UCA Farnham on 16th November 2009. Looking at how the web is changing journalism and how RBI is responding

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16 November 2009 |Journalism 2.0|UCA Farnham | 1 |

Journalism 2.0

Karl Schneider

Editorial Development Director

RBI UK

16 November 2009 |Journalism 2.0|UCA Farnham | 2 |

RBI UK

• Part of Reed Business, a subsidiary of Reed Elsevier

• 2,300 staff

• 400 journalists

• ~£300m turnover

• >50% of revenue online

16 November 2009 |Journalism 2.0|UCA Farnham | 3 |

RBI UK

• Aerospace

• Agriculture

• Banking

• Catering

• Chemicals

• Computing

• Construction

• Electronics

• Healthcare

• Industrial

• Optical

• Personal Care

• Personnel

• Property

• Recruitment• Road Transport• Science• Social Care• TV & Film• Travel• Utilities

21 Markets, >100 products

16 November 2009 |Journalism 2.0|UCA Farnham | 4 |

40 magazines

16 November 2009 |Journalism 2.0|UCA Farnham | 5 |

15 Community Websites

16 November 2009 |Journalism 2.0|UCA Farnham | 6 |

15 Community Websites

16 November 2009 |Journalism 2.0|UCA Farnham | 7 |

Characteristics of the Web for journalism

• Multi-media

• Distributed

• Global

• Measurable

• Interactive

16 November 2009 |Journalism 2.0|UCA Farnham | 8 |

“Cover what you do best, and link to

the rest”— Jeff Jarvis, Buzzmachine, 22nd Feb 2007

16 November 2009 |Journalism 2.0|UCA Farnham | 9 |

1.Define a beat2.Do original reporting3.Link to the best coverage

elsewhere

Aim to be the best place to visit for all information on a subject

16 November 2009 |Journalism 2.0|UCA Farnham | 10 |

16 November 2009 |Journalism 2.0|UCA Farnham | 11 |

The Role of Social Media

16 November 2009 |Journalism 2.0|UCA Farnham | 12 |

The Role of Social Media

16 November 2009 |Journalism 2.0|UCA Farnham | 13 |

Back to our roots?

16 November 2009 |Journalism 2.0|UCA Farnham | 14 |

Covering a beat - Then

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?!

16 November 2009 |Journalism 2.0|UCA Farnham | 15 |

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quis dolor quis massa luctus lacinia sed at risus. Mauris

iaculis ultricies venenatis. Mauris ornare dui at quam

molestie non imperdiet dolor

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consectetur adipiscing elit. Fusce

quis dolor quis massa luctus lacinia sed at risus. Mauris

iaculis ultricies venenatis. Mauris ornare dui at quam

molestie non imperdiet dolor

Covering a beat - Now

?!

16 November 2009 |Journalism 2.0|UCA Farnham | 16 |

The news process

Track

Discuss

Research

Filter

Create

Discuss

Discuss

Discuss

16 November 2009 |Journalism 2.0|UCA Farnham | 17 |

The barriers to change

• Teams built for print– Structures– Processes– Skills

• Tools not fit for purpose– Authoring tools built for print– Web tools inflexible

16 November 2009 |Journalism 2.0|UCA Farnham | 18 |

Changing team structures: Yesterday

Editor

News Editor Features Editor Section Editor Website Editor

Reporter

Reporter

Feature writer

Feature writer

Writer

Writer

16 November 2009 |Journalism 2.0|UCA Farnham | 19 |

Changing team structures: Today

Brand Editor

MagazineEditor

ContentEditor

WebsiteEditor

Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

BeatJournalist

16 November 2009 |Journalism 2.0|UCA Farnham | 20 |

Re-skilling editorial teams

• New training programmes, e.g:– Essentials of online content– Engaging with online communities– Video editing

• Informal sharing – Events– Wiki

• Changing recruitment channels

16 November 2009 |Journalism 2.0|UCA Farnham | 21 |

Questions

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