josef müller-brockmann

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2http://gdf2007.blogspot.com/2007_05_01_archive.html

“I have always felt obligated to make a constructive contri-bution to the future of society. I have never lost the feel-ing that i have a task to perform.”

A Swiss Legacy

3http://wiki.com

Constructivism

Inspiration

De Stijl Suprematism

4http://gridness.net/vintage/posters-by-the-master-jm-b/

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Industrial Typefaces

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Photography

http://gridness.net/vintage/posters-by-the-master-jm-b/

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The Grid System

1959 Production Drawing

http://www.flickr.com/photos/yearofthesheep/4548528482/in/photostream/

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The Grid System

1980 Production Drawing

http://www.flickr.com/photos/yearofthesheep/4548528482/in/photostream/

9http://www.eyemagazine.com

“The Italians find wide-ranging solutions using the grid, the Germans use it soberly, but the Swedes fill it with imagination.” -Jospeh Muller- Brockmann

His Book

10http://www.designhistory.org/posters.htmlhttp://www.internationalposter.com

Use of a mathematical grid to provide an orderly and unified structure

Asymmetrical arrangement

Sans serif typefaces in a flush left and ragged right format.

Black and white photog-raphy in place of illustra-tions.

The International Swiss Style

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“ The grid system is an aid, not a guarantee. It permits a number of pos-sible uses and each de-signer can look for a so-lution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.”

-Josef Müller-Brockmann