joe mc kenna fundraising strategy slides

Where now for fundraising?- A practical approach to

developing your fundraising strategy

Joe McKennaVenture Advancement

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A meaningful fundraising plan?

• Where are we starting from?• Who do we involve and how?• What strategies provide the best options?• What is your role?• Where will we end up?

Reported Source of Income by amount Income Source € %

State 1,142,433,539 59.8

Fees 278,932,029 14.6

Private donations 200,942,710 10.5

Deposit Income 153,937,805 8.1

Membership 60,744,316 3.2

Other 46,203,897 2.4

Corporate donations

25,994,995 1.4

Total 1,909,189,291 100

Source: “The Hidden Landscape: First forays into Mapping Nonprofit Organisations in Ireland”: Donoghue, Prizeman, O’Regan, Noël (2006)

"Philanthropy" in The IrishTimes 1996-2009

Total No.Real Stories

Year

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Num

ber

0

100

200

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Funding Environment

• Exchequer Finances• Donations• Sponsorship• Events• Annual Giving• Earned Revenue

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Saying Goodbye to things

• What’s going into Room 101?

• Nightmare, fear or phobia….

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A meaningful fundraising plan?

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What changes in a recession?

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What changes in a recession?Services providedStructure of the serviceThe case for supportThe need for it now

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What changes in a recession?

The Cost of the engagementThe availability of volunteersThe deployment of staffMethods of giving

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What changes in a recession?

Demands elsewhereAttention spanWhat’s in it for me?

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Who do we involve and how?

When to StartWhat about the existing strategy?Should we involve supporters?

Board EventsStaff Day

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What strategies provide the best options?

• Survival• Structural• Services• Substitution• Innovation

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What is your role?

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Where will we end up?

• Negatives: Financially poorer, working harder, more competitive

• Significant Squeeze in Funding (34% cut in business support in UK Social investment Consultancy)

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Where will we end up?Positives:• Greater independence, creativity• Closer to people• Clearer in your own role• New depth, values and leadership• Better more appropriate language• New income sources

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Where will we end up?

Meaningful giving with real community cohesion

Possibly a paradigm shift.

One evening an old Cherokee told his grandson about a battle that goes on insidepeople. He said, 'My son, the battle is between two 'wolves' inside us all. One is Evil..... It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.The other is Good...... It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion and faith.' The grandson thought about it for a minute and then asked his grandfather: 'Which

wolf wins?'The old Cherokee simply replied, 'The one you feed.'

Thank You.

joe@ventureadvancement.ie

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