job portal analysis ppt

Job Portal Analysis

Shine.com

(HT Media Launched Its Job Portal Shine.com In June 2008, Which Was Developed By Israel Based Company Redmatch)

Important Points Can/Cannot Be Added In Shine

•Apply To Job Without Registration

•Shine Premium Jobs (Naukri)

•Chat On Shine Through Gtalk (Naukri)

Important Points Can/Cannot Be Added In Shine

•Send Mail Through Shine (Like In Monster)

•Suggest “More Jobs Like” In The Confirmation Mail

Important Points Can/Cannot Be Added In Shine

•Confirmation Mail After Applying Jobs (Naukri, Careerbuilder, Monsterindia)

•After Applying Job There Should Be Of “Quickly Update The Resume” Option (Naukri, Monster)

•Get Shine On Mobile ( Monster, Naukri)

•No Option of “Copy Paste/ Write” Resume (Naukri)

Competitors•adsdeck.in

•anvois.com

•ask.com

•attrakt.com

•autodesk.com

Competitors•Careerbuilder

•dailyfreshersjob.com

•engineeringmessages.org

•freeads.in

•fundoodata.com

Competitors•headhonchos.com

•indeed.co.in

•jobrapido.com

•mining-recruitment-jobs.com

•Monsterindia

Competitors•monsterindia.com

•Naukri.com

•olx.com

•olx.in

•peeplo.com

Competitors•Quicker.com

•roundone.in

•skillpages.com

•timesjobs.com

•webjobz.com

Adwords

Account-Brand/Competitors

Search CPA- Rs.9.31

Adwords

Account-Focus Requirement

Display CPA-Rs.42.70

Search CPA-Rs.108.32

Adwords

Account-Focus Requirement

High CPA Campaign (Search)• Search - Substation Design- Rs.161.28

• Search-ASIC- Rs.139.03• Search – Physician- Rs.128.03• Search – CDA- Rs.111.06

• Search – Pediatrician- Rs.109.04

Search Engine Marketing

•Sitelink

•AB Testing

Search Engine Marketing

•Dynamic Adcopy (DKI)

•Banner/Image Ads Can Run

Thank You

Abhishek Sinha