joanna kane-potaka director, strategic marketing and communication icrisat smart food at indian...

Joanna Kane-PotakaDirector, Strategic Marketing and CommunicationICRISAT

Smart Food

AtIndian Merchants Chamber18 Nov 2015

ICRISAT’s Holistic approachagricultural R4D value chain

Good for youGood for the planetGood for small holder farmers

Smart Food

Malnutrition of children < 5 years old 25%

About ½ in Asia and 1/3 in Africa(World Health Organization)

American Journal of Clinical Nutrition In most Western countries, diet related chronic diseases represent the single largest cause of illness and death.

DIABETIES IS ON THE RISE

HEART PROBLEMS ARE HIGH DUE TO DIET

OVERWEIGHT ISSUES ARE INCREASING IN DEVELOPED AND DEVELOPING COUNTRIES

Change in calorie contribution

Scaling upnutrition interventions

Benefit : Cost

16:1

Research undertaking in 40 low and middle income countries (IFPRI, 2014)

Climate Smart cropsare going to be critical

By the 2030s approximately 40% of the land in sub-Saharan Africa will not be able to support the cultivation of maize. (World Bank 2013)

Forecast a 20% reduction in rice yields in Asia per degree Celsius of temperature rise. (IRRI)

Good for youGood for the planetGood for small holder farmers

Smart Food Millets

1/3 of rice, maize and wheat growing areas have experienced a yield plateau or decrease

Good for youGood for the planetGood for small holder farmers

Smart Food Legumes

The combination of pulses + cereals, provide protein comparable to that of meat or dairy foods

but with zero cholesterol and low saturated fat content.

CHICKPEADietary calcium (49-53mg/100g)

is equivalent to that in yogurt and close to milk

LOW WATER FOOTPRINTLOW CARBON FOOTPRINT

NATURALLY FERTILIZES THE SOIL – BY ADDING NITROGEN

The production and application of nitrogen fertilizer accounted for up

to 2/3 of the carbon footprintof each crop.

ALSO pulses reduce the carbon footprint of other crops: When durum wheat was grown after a pulse crop, it had a carbon footprint that was 46% lower than if it was grown after spring wheat.

INCREASES SOIL MICRO-ORGANISMS

Helps crops access nutrients

Breaks disease, weed and insect cycles

MULTIPLE USES

Food

Feed

Fuel

Building material

• Demand pull

• Awareness

• New image and ‘buzz’

• Modern healthy convenience foods

• R&D along the value chain

• Policy support

=> Partners and funders

GoalsSmart FoodBranded Communications

Smart Food Good for youGood for the planetGood for small holder farmers

Thank you!

ICRISAT is a member of the CGIAR Consortium