joanna kane-potaka director, strategic marketing and communication icrisat smart food at indian...
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Joanna Kane-PotakaDirector, Strategic Marketing and CommunicationICRISAT
Smart Food
AtIndian Merchants Chamber18 Nov 2015
ICRISAT’s Holistic approachagricultural R4D value chain
Good for youGood for the planetGood for small holder farmers
Smart Food
Malnutrition of children < 5 years old 25%
About ½ in Asia and 1/3 in Africa(World Health Organization)
American Journal of Clinical Nutrition In most Western countries, diet related chronic diseases represent the single largest cause of illness and death.
DIABETIES IS ON THE RISE
HEART PROBLEMS ARE HIGH DUE TO DIET
OVERWEIGHT ISSUES ARE INCREASING IN DEVELOPED AND DEVELOPING COUNTRIES
Change in calorie contribution
Scaling upnutrition interventions
Benefit : Cost
16:1
Research undertaking in 40 low and middle income countries (IFPRI, 2014)
Climate Smart cropsare going to be critical
By the 2030s approximately 40% of the land in sub-Saharan Africa will not be able to support the cultivation of maize. (World Bank 2013)
Forecast a 20% reduction in rice yields in Asia per degree Celsius of temperature rise. (IRRI)
Good for youGood for the planetGood for small holder farmers
Smart Food Millets
1/3 of rice, maize and wheat growing areas have experienced a yield plateau or decrease
Good for youGood for the planetGood for small holder farmers
Smart Food Legumes
The combination of pulses + cereals, provide protein comparable to that of meat or dairy foods
but with zero cholesterol and low saturated fat content.
CHICKPEADietary calcium (49-53mg/100g)
is equivalent to that in yogurt and close to milk
LOW WATER FOOTPRINTLOW CARBON FOOTPRINT
NATURALLY FERTILIZES THE SOIL – BY ADDING NITROGEN
The production and application of nitrogen fertilizer accounted for up
to 2/3 of the carbon footprintof each crop.
ALSO pulses reduce the carbon footprint of other crops: When durum wheat was grown after a pulse crop, it had a carbon footprint that was 46% lower than if it was grown after spring wheat.
INCREASES SOIL MICRO-ORGANISMS
Helps crops access nutrients
Breaks disease, weed and insect cycles
MULTIPLE USES
Food
Feed
Fuel
Building material
• Demand pull
• Awareness
• New image and ‘buzz’
• Modern healthy convenience foods
• R&D along the value chain
• Policy support
=> Partners and funders
GoalsSmart FoodBranded Communications
Smart Food Good for youGood for the planetGood for small holder farmers
Thank you!
ICRISAT is a member of the CGIAR Consortium