jcc future
Post on 03-Dec-2014
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Millennials in the US by 2020
"As this space grows larger, our understanding of nearly every aspect of life will change, from the minutia of our daily lives to more fundamental questions about identity, relationships and even our own security.”
- Eric Schmidt, Google’s executive chairman
“Communications tools don't get socially interesting until they get technologically boring.”
- Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations
Ways big data will help us
• Know our community better
• Create better programs
• Create stronger relationships
• Spend money more
efficiently
• Better health and wellness
Access
Shared Access
Crowdfunding
Marketing
• Advanced targeting
• Storytelling
• Amateur vs professional
• Inbound marketing
• You are what you publish
• ROI driven marketing
Obstacles
• Security
• Future vs tradition
• Adoption rates of different generations
• Risk aversion
• Investment
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