january 2013 section leader orientation

One PRSAThe Path to Leadership

Sections Leadership OrientationJanuary 17, 2013

2013 Leadership Orientation Agenda

IntroductionsMyPRSA Leadership Tools and website

navigationPRSA Sections Handbook (policies)Important datesQ &A

Staff Contact List

Name Department/ Title Phone Email

Antoinette Aggrey Coordinator, Marketing (212) 460-1458 antoinette.aggrey@prsa.org

Candice Bellittera Manager, Chapter/District(212) 460-1453 candice.bellittera@prsa.org

Don Bill Sr. Manager, Events (212) 460-1456 don.bill@prsa.org

Ann CaggianoDirector, Partner & Sponsorship

Development(212) 460-0351 ann.caggiano@prsa.org

Christina Darnowski Director, Membership Services (212) 460-0360 christina.darnowski@prsa.org

Bryan Engelmann Coordinator, Marketing (212) 460- 1437 bryan.engelmann@prsa.org

Ann Marie Jordan Manager, Sections Program (212) 460-1461 annmarie.jordan@prsa.org

John Kesaris Administrative Assistant, Sections (212) 460-1422 john.kesaris@prsa.org

Richard Spector Manager, Jobcenter (212) 460-1406 richard.spector@prsa.org

Judy Voss Director, Professional Development (212) 460-1480 judy.voss@prsa.org

Vada Wilson Manager, Sections Program (212) 460-1473 vada.wilson@prsa.org

Arthur Yann VP, Public Relations (212) 460-1452 arthur.yann@prsa.org

Nicole Zerillo Sr. Director, Marketing (212) 460-1417 Nicole.zerillo@prsa.org

Have a question for PRSA Staff? Here are some key contacts.

http://www.prsa.org/AboutPRSA/ContactUs/

2013 Section Council Contact List

Name Title Company Phone Email

Natalie Ghidotti, APR Public Relations ConsultantGhidotti

Communications(501) 837-0206 natalie@ghidotticommunications.com

Christine C. Jensen, APR

Employee Communications Manager DuPont Pioneer

(515) 535-6564 chris.jensen@pioneer.com

Steven C. Zenofsky, APR, Fellow PRSA

Assistant Vice President/ Manager Public Relations FM Global

(401) 415-1945 steven.zenofsky@fmglobal.com

2013 Leadership Orientation

What are the resources that are available to support you?

What are the PRSA Sections Handbook (policies)?

How can you be an effective PRSA leader?

MyPRSA Leadership Tools

https://www.prsa.org/MyPRSASecurity/MyPRSALogin/

MyPRSA Leadership Tools

MyPRSA Leadership Tools

Member Account Information

PRSA Learning Tools

Member Benefits

MyPRSA Leadership ToolsMember

Networking Tools

Volunteer Leadership Resources

Membership Directory

https://www.prsa.org/directory/

Leadership Tools - Volunteer Resources

Section Leadership Tools Webpage

http://www.prsa.org/MyPRSA/LeadershipTools/Sections

Sample Section Leadership Tools

http://www.prsa.org/MyPRSA/LeadershipTools/Sections

Section Leadership Tools Webpage

Section Council https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil

Section Handbook (policies) Section Leadership Tools Pages (Individual

webpage for each Section) Tips and Best Practices Samples

Section Council Website

PRSA Handbook (policies) 2014 Planning/Budget Documents 2013 Leadership Rally 2013 Calls and Meetings 2013 Sections Monthly Dashboards

https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil

Roles and ResponsibilitiesSection Chair• Executive Committee Meeting Leadership• Programming• Operating Planning and Budget• Attending Section Council meetings (Quarterly)• Representing the Section at the PRSA Leadership

Assembly

Section Members at Large• Roles and Positions• Governance

http://bit.ly/W0O3c0

Roles and Responsibilities PRSA Staff

PRSA staff and Section leaders are partners, committed to delivering value to Section members. Section leaders provide the thought leadership to fuel the programs and staff implement them. Staff are charged with upholding PRSA policies and procedures.

http://bit.ly/W0O3c0

Sections Budget• Overview• Budgeting Process• Budget Policies• Contracts• Financial Reporting (Monthly Dashboards)

http://bit.ly/Uc94i3

• Sections Business Modelhttp://bit.ly/U1Kxxh

Sample Section Budget

Sample Section Budget w/ Conference

Sample Dashboard

https://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil

Research

• Overview• Member Satisfaction Omnibus Survey• Results

Sections Communications

• Overview• Web Communications & e-Blasts• E-Mail Distribution• Procedures for Volunteer E-mails• Newsletters http://bit.ly/VmOCfA

http://bit.ly/13EDYUj

PRSA Media Guidelines

• Press Releases• Media Inquiries• Media Opportunities for Section Leaders

http://bit.ly/XeUyov

Planning In Person Events• Overview and types of events• All events must be scheduled within the minimum planning time

Type Location Format Projected Attendance

Duration Price Point* Minimum Planning

Time*

Section Conferences

Conference centers, hotels, Members’ companies

workshops combined with keynote speakers and networking opportunities

125+, including attendees, speakers and sponsors

Two to three days

$500-$1,000 One year

Seminars Conference centers, hotels, PRSA Headquarter

One workshop or a series of sessions

10-40 attendees

One day $250-$500 Six months

After work/Lunchtime seminars

Members’ companies conference rooms or local clubs

Speaker for one hour, followed by networking

10-40 attendees

Two to three hours

$50-$100 Three months

Regional Networking

Local pub or restaurant

Members drink/eat and mingle.

10-40 attendees

One-and-a-half to two hours.

$20-40 Three months

Planning In Person Events• Steps to Planning an event

1. Select topic 2. Confirm location/venue3. Create timeline/ strategic plan4. Determine budget5. Determine/confirm speakers6. Open event registration7. Promote event8. Event onsite logistics

http://bit.ly/U1LvcZ

Sections at International Conference

• Overview• Leadership Assembly.• Executive Committee Meetings• Professional Development Workshops• Networking Event

Sponsorships

• Overview• Responsibility• Sponsorship Guidelines• Sponsorships at PRSA International Conference

http://bit.ly/X8SgGC

Marketing/ Promotions

Month Promotion Promo Code

January NEW YEARS RESOLUTION — Waive initiation or reinstatement feeWaive $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular member ($255 annual dues). N/a for Associate or current members.

JAN13

February Free Chapter New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.

FEB13

March Free Section New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). Chapter dues are additional. N/a for Associate or current members. $20 off a SectionCurrent members pay $40 dues for a new 1-yr Section membership ($20 discount). If joining Counselors Academy, dues are $100 ($95 discount). If joining New Professionals Section, dues are $15 ($5 discount). Discount cannot be used toward an existing Section membership. N/a for new members.

MAR13

SEC13

April Silver Anvils and APR Month – prospect building

May New Professionals New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues.) Chapter and other Section dues are additional. Chapter and other Section dues are additional. N/a for Regular and current members.

AM13

2013 PRSA National Promotions Calendar**calendar subject to change

Marketing/ Promotions2013 PRSA National Promotions Calendar*

*calendar subject to change

June – July Member Drive CampaignCurrent members pledge to recruit at least 3 new members to join PRSA National. Members are entered in raffle drawing to win various prizes. The more members they recruit, the more chances they have of winning. N/A for new members. 

n/a

August Free Chapter New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.

AUG13

September Ethics Month — prospect building      

October International Conference — prospect building  

November New Professionals Week — 2nd week of NovemberNew PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues). Chapter and other Section dues are additional. N/a for Regular and current members.

AM13

December Year-end Holiday messaging to all members  

2013 PRSA Section Event Dates EVENT DATE LOCATIONConnect13’ Conference March 26-27, 2013 New York, NY

Counselors to Higher Education (CHE) Summit

April – 17-19, 2013 Washington DC

Health Academy Conference May 1-3, 2013 Indianapolis, IN

Travel & Tourism Conference May 21-24, 2013 Memphis, TN

Counselors Academy Conference June 9-11, 2013 Austin, TX

Silver Anvil Evening June 13, 2013 New York, NY

PRSA Leadership Rally June 14, 15, 2013 New York, NY

Digital Impact/Tech HyperConnections June 27 -28, 2013 New York, NY

PRSA International Conference October 26-29, 2013 Philadelphia, PA

http://www.prsa.org/Conferences

Save the Date: Leadership RallyJune 14-15, 2013

New York Marriott Downtown

$550 stipend provided to each

Chapter/District/Section

LeadershipKnowledge Networking

Final Thoughts

How to be a successful leader –

• Use these materials as a reference.

• Engage your committee with their Section members (i.e. member to member, Section Council, and cross industry professional development opportunities.)

• Use research (Omnibus Survey) to provide members with relevant products and services.

Thank you!