jadu social media talk - twitter and facebook in government

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Talk by Suraj Kika, CEO of Jadu on Social Media, Facebook and Twitter in Government at the SOCITM National conference at Stoneleigh Park, Coventry on the 23rd April 2009 - Thanks to Joel Spolsky for allowing to use his excellent example of Social Media comms done right. The talk focused on brand management on Twitter, the power of customer engagement on Facebook and corporate blogging to best effect.

TRANSCRIPT

Web Content Management

Suraj Kika - CEO

Using Social Media to Raise Brand Profile and Provide Excellent Customer Service

“Provide the tools to organise information across the enterprise.”Jadu Mission

Blogs and your Brand

Courtesy of Joel Spolsky - no endorsement implied

Courtesy of Joel Spolsky - no endorsement implied

We followed Joel’s blog, tweets...

...Jadu now uses FogBugz to manage quality

Not just techies

Jadu Blogs: Blog site creation

Jadu Blogs: Blog site management interface

Jadu Blogs: Blog site template selection

Jadu Blogs: Blog site

Facebook and your Brand

Currently at 100 million active usersHalf of current users return dailyOver 250,000 registrations per day

Source: Facebook

Your brand on Facebook is about communicating (NOT advertising)

Use your blogs, Tweets and Facebook pages to generate traffic and increase PageRank

Write useful and relevant content

twitter.com/jaducmsyoutube.com/jaducms

www.jadu.co.uk

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