jadu social media talk - twitter and facebook in government
DESCRIPTION
Talk by Suraj Kika, CEO of Jadu on Social Media, Facebook and Twitter in Government at the SOCITM National conference at Stoneleigh Park, Coventry on the 23rd April 2009 - Thanks to Joel Spolsky for allowing to use his excellent example of Social Media comms done right. The talk focused on brand management on Twitter, the power of customer engagement on Facebook and corporate blogging to best effect.TRANSCRIPT
Web Content Management
Suraj Kika - CEO
Using Social Media to Raise Brand Profile and Provide Excellent Customer Service
“Provide the tools to organise information across the enterprise.”Jadu Mission
Blogs and your Brand
Courtesy of Joel Spolsky - no endorsement implied
Courtesy of Joel Spolsky - no endorsement implied
We followed Joel’s blog, tweets...
...Jadu now uses FogBugz to manage quality
Not just techies
Jadu Blogs: Blog site creation
Jadu Blogs: Blog site management interface
Jadu Blogs: Blog site template selection
Jadu Blogs: Blog site
Facebook and your Brand
Currently at 100 million active usersHalf of current users return dailyOver 250,000 registrations per day
Source: Facebook
Your brand on Facebook is about communicating (NOT advertising)
Use your blogs, Tweets and Facebook pages to generate traffic and increase PageRank
Write useful and relevant content
twitter.com/jaducmsyoutube.com/jaducms
www.jadu.co.uk