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Proven Strategies for Attracting and
Maintaining a Diverse Volunteer BasePat Ripple
Noriko Kunimi, Kimberly Alwin, Ulrica Jones,
Karen Williams
August 1, 2018
Moderator:
Speakers:
Brian TrzcinskiSponsor:
July 30 – August 1, 2018 | Jacksonville, FL
Questions?
Ask them in the App
LEADERSHIP MATTERS 3
If we don’t get to your question,
follow up with the speaker(s) directly!
July 30 – August 1, 2018 | Jacksonville, FL
How Women Decide
• Harvard Business Review – September, 2013
• Deloitte Consulting
• Reexamined assumptions on selling and
closing deals
July 30 – August 1, 2018 | Jacksonville, FL
How Women Decide
• Internal survey: 70% of senior managers
perceived differences in selling to women
• Outside study:
– Most senior level women have experienced
gender-based inequity
– Women buyers collaborate, weigh options while
men focus on final decision
Proven Strategies for Attracting and
Maintaining a Diverse Volunteer Data Base
Noriko Kunimi
August 1, 2018
Speaker:
July 30 – August 1, 2018 | Jacksonville, FL
How to “Sell” SCORE
to Potential Women Recruits
• Surveyed dozens of relatively new women
members across the country regarding what
made them join SCORE.
• They broke into two groups
– Former SCORE clients who had experienced
good mentor relationships
– No former relationship with SCORE but were
approached by SCORE members or had heard
about or seen SCORE website/brochures
July 30 – August 1, 2018 | Jacksonville, FL
How to “Sell” SCORE
to Potential Women Recruits
Why Volunteering at SCORE Appealed to
Respondents
• SCORE operates in entrepreneur community
• SCORE is a place to impart experience and
learning to others, especially women
• SCORE offers an opportunity to foster
women in business
• Helps next generation of women to choose
careers outside corporate world
July 30 – August 1, 2018 | Jacksonville, FL
How to “Sell” SCORE
to Potential Women Recruits
Why Volunteering at SCORE Appealed to
Respondents
• Opportunity to hone consulting skills
• Great group of accomplished people to work
with
• Specific skills (language, social media, etc.) are
appreciated
July 30 – August 1, 2018 | Jacksonville, FL
How to “Sell” SCORE
to Potential Women Recruits
So, how do you “sell” SCORE?
• Talk about the things these women said had
caused them to join SCORE!
• Share success stories of clients, especially
women
• Be a part of women entrepreneurs’ journey
• SCORE is a great outlet for professional skills
Utilizing District Resources and
Strategic Partners to Recruit
Kimberly Alwin
August 1, 2018
Speaker:
July 30 – August 1, 2018 | Jacksonville, FL
Utilizing District Resources and
Strategic Partners to Recruit
Working together and within our chapters to: – Improve the culture.
– Ensure women feel included.
– Recruit more women volunteers.
SCORE Women Minnesota
If we improve the SCORE experience for women,
we improve the experience for everyone.
July 30 – August 1, 2018 | Jacksonville, FL
Utilizing District Resources and
Strategic Partners to Recruit
Why SCORE Women Minnesota?
In Minnesota we have
360 volunteers.
311 men & 49 women
(16% women)
Our efforts ease the transition and level the playing field
for women who consider becoming SCORE volunteers.
July 30 – August 1, 2018 | Jacksonville, FL
District Initiative
• Cross chapter effort.
• Women from every chapter encouraged to be involved.
Utilizing District Resources and
Strategic Partners to Recruit
July 30 – August 1, 2018 | Jacksonville, FL
Strategies Include:
• Investing in women volunteer leadership training.
• Marketing SCORE services as they relate uniquely to
women.
• Holding women’s round tables.
• Hosting SCORE MN women’s leadership summit.
Utilizing District Resources and
Strategic Partners to Recruit
July 30 – August 1, 2018 | Jacksonville, FL
Marketing Strategies
Updated Materials such as:
• Inclusive banners.
• Chapter website pages which
highlight women.
• Contacting local media to share
about events.
Utilizing District Resources and
Strategic Partners to Recruit
July 30 – August 1, 2018 | Jacksonville, FL
Chapter Strategies Include:
• Monthly report-out at
chapter meetings.
• Support & assist in recruiting
of women.
• Support & assist in
onboarding of women.
Utilizing District Resources and
Strategic Partners to Recruit
July 30 – August 1, 2018 | Jacksonville, FL
Utilizing District Resources and
Strategic Partners to Recruit
Strategic Partner Strategies Include:
Support and collaboration with
like-minded partners.
July 30 – August 1, 2018 | Jacksonville, FL
Strategic Partners
• NAWBO
• Women Venture
• Team Women
• Women Vets
• Deluxe
• American Business
Women Association
• Women Business Centers
Utilizing District Resources and
Strategic Partners to Recruit
July 30 – August 1, 2018 | Jacksonville, FL
Recruit
• Flexibility in
Volunteering
• Share ways to be
actively involved
• Ways to utilize
and hone skills
WIIFM
LEADERSHIP MATTERS 21
July 30 – August 1, 2018 | Jacksonville, FL
Engage
• Ask for perspectives
on events, issues, etc.
• Ask to organize
programs and/or lead
discussions
• Compliment on
contributions
LEADERSHIP MATTERS 22
July 30 – August 1, 2018 | Jacksonville, FL
Retain
• Provide opportunities to
develop & improve skills
• Welcome suggestions
and ask how they would
like to participate
• Utilize in Leadership
roles
LEADERSHIP MATTERS 23
July 30 – August 1, 2018 | Jacksonville, FL
Places
• Social and Public
Service Organizations
• Local Women Business
conferences and events
• Chamber of
Commerce functions
LEADERSHIP MATTERS 24
July 30 – August 1, 2018 | Jacksonville, FL
QUOTES
• “Diversity: The Art of Thinking Independently together.” Malcolm Forbes
• “Diversity is not about how we differ. Diversity is about embracing one another’s uniqueness.” Ola Joseph
• “Strengths Lies in Differences, Not in Similarities.” Stephen Covey
LEADERSHIP MATTERS 25
July 30 – August 1, 2018 | Jacksonville, FL
Tapping into Volunteers
• Tapping into your Chapter’s existing female (and
diverse) volunteers for other professionals they
respect in the local business community can be
an excellent source for new female volunteers.
– Bureau of Labor Statistics tells us women
volunteer more than men
–Key action is to ask for their help
–More recruiting tips follow
LEADERSHIP MATTERS 27
July 30 – August 1, 2018 | Jacksonville, FL
Tapping into Clients
• Tapping into your Chapter’s existing female and diverse clients can also be a source for volunteers.
–Clients may share other professionals who have helped them
–Clients may be willing to share their own business experiences with other clients
• Roundtables
• Workshop
• Co-mentoring
LEADERSHIP MATTERS 28
July 30 – August 1, 2018 | Jacksonville, FL
Our Female Demographics
• Demographics:
– 23% of current SCORE Volunteers are Women
• Up from 21% last year
• FY17 new women volunteers - 32%
– 59% of SCORE Clients are Women
• Up from 58% last year
LEADERSHIP MATTERS 29
July 30 – August 1, 2018 | Jacksonville, FL
The New Breed of Volunteer
• What we’re learning about our new women and men volunteers – the “New Breed of Volunteer” (Leverage these tips when asking for help):
– Very busy, with many obligations; may volunteer with multiple organizations
– Want flexibility; expect to be empowered
– Won’t tolerate working alongside incompetent volunteers
– Is tech-savvy
– Doesn’t want to be micromanaged
– Want to make a difference!
LEADERSHIP MATTERS 30
The New Breed, Understanding and
Equipping the 21st Century Volunteer,
by Jonathan McKee and Thomas
McKee
July 30 – August 1, 2018 | Jacksonville, FL
7 Super Steps to Recruit Volunteers*
1. Just Ask– People liked being asked to volunteer. Announce why and when
your organization needs volunteer help, but invite your best leads personally.
2. Team– Work with your mentors (or Advisory Board) to create a list of
individuals you feel work best for you, and then ask them to volunteer. Ask them what they enjoy doing.
3. Lifetime Volunteers– Create a relationship with new and old volunteers that will
make them want to come back. When managing volunteers, treat them as if they are an employee of your organization.
– Manage them with respect, provide feedback and empower them to have a rewarding experience.
*7 SUPER STEPS TO RECRUIT VOLUNTEERS, BY JAMES ZACKAL (AUGUST 19, 2015)
31
July 30 – August 1, 2018 | Jacksonville, FL
7 Super Steps to Recruit Volunteers
4. No is not never
– Start recruiting volunteers as early as possible. If you ask an individual to volunteer and they say no, don’t take that as a rejection. Their schedule may not permit or they may feel that it is not a position they’ll enjoy.
– Continue your contact and awareness raising -Your volunteers will sign on at different phases of their yearly schedule and their life circumstances.
5. Leave seats empty
– It is important for organizations to screen volunteers to make sure that they are the “right fit” for the job.
– Sometimes a volunteer spot is better left empty than filled with a person who is just there to fill the spot.
LEADERSHIP MATTERS 32
July 30 – August 1, 2018 | Jacksonville, FL
7 Super Steps to Recruit Volunteers
6. People Driven
– Recruit individuals who want to be a part of your team.
7. Position and title
– Individuals are looking at the title of the position as if it was an employment opportunity. Provide as much detail as possible so the volunteer knows what they are signing up for.
– Even “retirees” like to be recognized with a named role as they often bring substantial career experience through their work for you.
LEADERSHIP MATTERS 33
July 30 – August 1, 2018 | Jacksonville, FL
Tapping into Volunteers and Clients
• Expansion of a mentoring team that matches your client base should be a goal for each Chapter.
• What successes have you had in tapping into your volunteers and clients?
“A trained, skilled, and committed volunteer has always been a piece of gold . . . ”
S. Wenger
LEADERSHIP MATTERS 34
July 30 – August 1, 2018 | Jacksonville, FL
Help us build awareness for
SCORE!
Like or follow @SCOREMentors on Facebook, Twitter, LinkedIn and Instagram.
(You can find all networks at the bottom of score.org.)
Already follow us? Share our posts with your networks!
To say thank you, we’ll award three $100 gift cards to mentors who like, follow or
interact with us on social media.
July 30 – August 1, 2018 | Jacksonville, FL
Help us build awareness for
SCORE!
Record a video interview for use on
SCORE HQ’s social media channels.
Our clients want to know who you
are, and what they can expect from
mentoring.
Answer a question or share a favorite
story.
Your chapter will also receive a copy.
(Look for the cameras near the
marketing booth.)
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