ivo favotto executive general manager, duty free & luxury ls … · 2017-11-09 · sapphire...

Ivo Favotto Executive General Manager, Duty Free & Luxury LS travel retail Pacific

Competing in e-commerce

Who we are – LS travel retail Pacific

25 YEARS EXPERIENCE

140+ STORES

+20 MILLION CUSTOMERS

The region’s most established and successful TR specialist

Diverse portfolio of concepts & brands

Operations in Australia, New Zealand and New Caledonia

The leading Books, News & Convenience & Souvenir Retailer

Growing portfolio in Duty Free & Luxury and Foodservice

$300M SALES

Our e-commerce activities – in pictures

Fully Transactional

Website

Our e-commerce activities – in pictures

Weekly EDMs

Our e-commerce activities – in pictures

Data Mining

Our e-commerce activities – in pictures

Member’s Offers

Our e-commerce activities – in pictures

Facebook

Our e-commerce activities – in pictures

Instagram

Our e-commerce activities – in pictures

Call Centre

Our e-commerce activities – in pictures

Multi-platform

The traditional view ...

Marketing

Price transparency Domestic competitors

In-store experience

But ...

Marketing

Price transparency Domestic competitors

In-store experience

But ...

Marketing

Price transparency Domestic competitors

In-store experience

But ...

Marketing

Price transparency

Domestic competitors In-store experience

Result?