its your move amelia shaw translink october 21, 2010

It’s Your Move

Amelia Shaw TransLink

October 21, 2010

Outline

•Objectives and Strategy•Create Awareness•Provide Information•Engage•Collaborate•Report out

How do you have a regional conversation on a complex topic that will affect everyone?

Objectives and Strategy

Objectives:

• To determine general government, stakeholder and public support for the proposed 10-Year Plan;

• Adhere to TransLink’s Principles of Public Consultation and Public Outreach; and

• Meet the requirements of the Act.

How:

• Determine general appetite for programs and investment;

• Inform the discussion with list of existing and potential funding sources; and

• Facilitate an inclusive dialogue to review the plan and funding sources with public and stakeholders.

Newspaper Ads (branding)

Newspaper Ads (fact)

Newspaper Ads (double page spread)

Newspaper (4-page insert)

Funding Ad

Radio1 Million People

GHG (Green House Gases)

Congestion

Trips by Cars

Infrastructure*

*This radio spot was added in to encourage a stronger reaction from the public. It was pulled after a few days.

Television Ads

1 Million

Cars

Congestion

Funding

GHG

Television Ads

1 Million Cars Congestion

Funding GHG

Click link to view video

Online

Social Media

Overarching Ad Public Consultation Ad

Newspaper Ads (feedback)

Engage and Collaborate

OFF – LINE

IN PERSON

Engage and Collaborate

Engage and Collaborate

ON – LINE

It’s Your Move

Evaluation

Reporting OutConsultations in May/June:

• Local Government Update

• Greater Vancouver’s Livability Forum

• Employee Forum

• Nine Community Consultation Workshops throughout the Metro Vancouver area

• Front Room Forums

• Over 700 participants completed It’s Your Move in person

BEPARTOFTHEPLAN – Website

• 45,000 visits

• Over 3,000 participants completed It’s Your Move online

TransLink Listens – on-line Market Research

• Over 1,100 completed It’s Your Move

Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)

Reporting Out It’s Your Move

TransLink Listens(1155 participants)

Reporting Out It’s Your Move

On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)

Reporting Out How to pay for it – It’s Your Move

Note: Transit Fare, Fuel and Property only have two choices

Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)

TransLink Listens(1155 participants)

Reporting Out How to pay for it – It’s Your Move

On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)

Note: Transit Fare, Fuel and Property only have two choices

Thank-You