translink presentation june 11, 2012
TRANSCRIPT
By: Nav C., Nicole L., Sourena S. , James & Katt L.
INTRODUCTION
EXECUTIVE SUMMARY
PURPOSE OF PLAN
SITUATION ANALYSIS
SITUATION ANALYSIS
SITUATION ANALYSIS
SWOT MATRIX
SWOT MATRIX
MARKETING OBJECTIVES
1. Projected sales volume will be $346, 000.
2. Projected profit will be $
3. Projected market share will be 50%.
4. To promote eco-friendly practices resulting in cleaner air and healthier communities.
5. To stimulate economic development while also giving people better transportation choices.
*All to be achieved in one fiscal year
MARKETING OBJECTIVES
6. To promote expansion of infrastructure around the LRT.
7. To provide better and more efficient services.
8. To set up a new railway.
9. To lower the tax base in the British Columbia economy.
10. To create better customer relationship management (CRM) with all stakeholders such as customers, suppliers, shareholders
TARGET MARKETING PROFILE
MARKETING STRATEGY
FINANCIAL INFORMATION
EXHIBITS
EXHIBITS
Q’S & A’S