it's all about the bullshot

It’s all about the...

BULLSHOT

Many years ago I had an exceptional college lecturer who taught graphic design and who shared many pearls of wisdom regarding page layout and it’s effect on engagement.

Remembering a private conversation recently, I was prompted to question whether George’s comments were still relevant in today’s world of web-based marketing, design and social media.

Invited to his home for supper, our conversation had run well into the evening. Most other guests had left. A select group of students, including myself had managed to steer the conversation towards the graphic arts.

“Always remember...

...that’s the one image that leaps out and grabs you. It sums up the article as a whole.”

THE BULLSHOT

“It is the story.”

“When looking to layout an article, one of the first considerations is the bullshot.” George continued.

“It’s the photograph that engages, turning a scanner into a reader.”

The photograph is the hook.

There are many parallels between the disciplines of layout for the printed page and on-line design. A landing page can be compared directly to a magazine cover or a feature article.

It has a job to do.

Magazine covers compete with the noise of the news-stand.They stand cheek by jowl with a multitude of other publications.

Exactly the same as a landing page.

There’s a very short window of opportunity to capture and retain the attention of a browsing customer.

A powerful photograph has an almost unworldly strength

Whether static or dynamic, gritty or sensual, the image must be in harmony with both copy and style.

This is why when we look at layout, on-line or in print, the target audience must always be considered.

“So, George,” I asked, continuing the conversation.

how do I get the best photographs?

“That’s simple.” he replied.

Find good photographersand build

long-term relationships

“Find a photographer with passion and a personality that fits”

Someone who is prepared to take the time to work with you

to build trust and understanding

Preparation and patience produces creative photographs

Exceptional photographs don’t come about by accident.

But, always remember...

...make sure it leaps out and grabs you

THE BULLSHOT

It’s the photograph that engages turning a scanner into a reader.

The photograph is the hook.

Most importantly, I’m committed and enthusiastic about each project that I work on. I’m proud of providing a service that is second to none and photographs that are guaranteed to please. Clients I work with appreciate my creativity and ability to deliver high quality, effective images.

It’s NOT for EVERYONE.I am a specialist architectural photographer for those business people who want to increase sales, boost profitability and improve the quality of business they attract.

If that’s YOU NOW is the

time toTALK

inside and outpaul leach PHOTOGRAPHYPHOTOGRAPHY

· interior · exterior · property · architectural ·

paulleachphotography.com

info@paulleachphotography.com

Telephone: 07976 821238

Mobile: 01924 840778