it's all about community
Post on 19-May-2015
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It’s All About Community
Using Social Media to Energize Your Chapter
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About Me
Elizabeth Weaver Engel, CAE
Director, Marketing and Sponsorship
National Association of Children’s Hospitals and Related Institutions (NACHRI)
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Let’s Be Social!
Back channel rep?
Hashtag: #aafpalf
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About You
What are your most burning questions?
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About Social Media500+ million active users50% log on in any given day
100 million users44 million in the US
175 million users
Second largest search engine
Frequency graph: eMarketer http://www.emarketer.com/Article.aspx?R=1008307&AspxAutoDetectCookieSupport=1
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Setting Strategy
• What are your goals?
• How are you going to get there?
• How will you KNOW you got there?
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Policies
• Don’t re-invent the wheel• K.I.S.S.• Remember: your OTHER policies are all still in
effect• Remember: your staff and members are
ALREADY talking to each other• What we’re doing hasn’t changed, we just have
new options for how we do it• Assessing and mitigating risk
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Common Elements
• Follow all other applicable policies• Write in the first person• Be transparent• Be accurate• Be respectful and considerate• Respect copyright laws• Respect work commitments• Play by the rules• Don’t reveal confidential information
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Pay Attention To:
• User guidelines for staff• User guidelines for volunteers• Crisis communications• Anti-trust• HIPPA• Intellectual Property
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Different Locations, Different Policies
Homebase
Official Outpost
Unofficial OutpostHomebase: Maintained by chapter, you own platform
Official Outpost: Maintained by chapter, you don’t own platform
Unofficial Outpost: Maintained by fan
The farther out you get, the less control you have.
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Volunteer-Only Chapter
• Focus: unofficial outposts • Start small• Build your audience• Facebook
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Single-Staff
• Focus: listening and responding, managing volunteers
• Start small• Build your audience• Twitter
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Communications Staff
• Focus: using tools for member engagement, building relationships
• Multi-channel• Influencers• Blog/wiki
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Where to find me…
Elizabeth Weaver Engel, CAE
Email: ewengel@nachri.org
Blog: http://thx4playing.blogspot.com
Phone: 703.797.6041
Twitter: @ewengel
LinkedIn: http://www.linkedin.com/in/ewengel
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