iti tropicals social media analysis. iti tropicals facebook 2 likes: 7 0 talking about people : 0.65...

iTi TROPICALS

SOCIAL MEDIA ANALYSIS

2

iTi TROPICALS FACEBOOK

LIKES:7

0TALKING ABOUT

PEOPLE:0.65PER

DAY

POSTS:COVER PHOTO?NoCUSTOM AVATAR?NoCUSTOM URL?Yes

IMPRESSIONS

MONTHLY:10

3

iTi TROPICALS FACEBOOK

• The content on iTi’s Facebook page is automated, and lacks an interactive component.

• Facebook’s new Timeline format needs to be optimized, including a custom cover photo.

• There is no pattern to postings on the iTi Facebook page, with many spurts of activity, lacking consistency.

• No connections with relative industry peers or clients.

iTI TROPICALS TWITTER

4

FOLLOWERS:

0PER DAY

MENTIONS:1.035PER

DAY

TWEETS:BACKGROUND?YesCUSTOM AVATAR?NoSYNCED TO FB?No

104IMPRESSIONS

MONTHLY:3,478

5

iTI TROPICALS TWITTER

• In the past 90 days, iTi has received: – 86 retweets– 19 mentions

• These retweets and mentions help boost the impressions iTi receives via Twitter. However, most of these Retweets are from other iTi accounts

• There are many iTi accounts on Twitter, all of which can be used to drive awareness and conversation within the industry.

• Content is automated and lacks interactivity or quality commentary.• A Klout score of 26 shows iTi has a quality network of followers

developed, but is lacking execution of a clear strategy.• Hashtags should be used to optimize content and participate in

industry conversations.

iTI TROPICALS YOUTUBE

6

VIDEOS:6BACKGROUND?NoCUSTOM AVATAR?No

OPTIMIZED?NoVIDEO VIEWS:2,831

SUBSCRIBERS:1

7

iTI TROPICALS YOUTUBE

• iTi videos on Facebook are recordings of past webinars.

• No videos in the last 2 years.• Videos are not optimized for search.• Videos contain incredibly valuable

content for iTi, and should be promoted throughout social networks to display leadership in the industry.

CHIQUITA BANANA

SOCIAL MEDIA ANALYSIS

9

CHIQUITA BANANA FACEBOOK

LIKES:119,983

964TALKING ABOUT

PEOPLE:0.95PER

DAY

POSTS:COVER PHOTO?YesCUSTOM AVATAR?YesCUSTOM URL?Yes

IMPRESSIONS

MONTHLY:643,935

10

CHIQUITA BANANA FACEBOOK

• Chiquita does an incredible job of creating highly interactive, quality content.

• Chiquita posts every day, at least one time.

• They respond to questions and comments from fans.

• They have optimized their page to match Facebook’s new Timeline format.

11

CHIQUITA BANANA FACEBOOK

• Analyzing Chiquita’s posts for the past 30 days revealed the following interaction levels:– Average of 96 ‘likes’ per post– Average of 46 ‘comments’ per post– High of 725 ‘likes’– High of 262 ‘comments’

• (These highs were on a post about giving away free product)

CHIQUITA BANANA TWITTER

12

FOLLOWERS:

9.23PER DAY

MENTIONS:5.13PER

DAY

TWEETS:BACKGROUND?YesCUSTOM AVATAR?YesSYNCED TO FB?No

2,814IMPRESSIONS

MONTHLY:423,995

13

CHIQUITA BANANA TWITTER

• In the past 90 days, Chiquita has received: – 162 retweets– 831 mentions

• This shows high quality content creation (based on retweets) and interactive content creation (mentions).

• Chiquita creates unique hashtags to get their fans involved, as well as participate in industry conversation.

• They do a tremendous job of reaching out to customers on Twitter.

CHIQUITA BANANA YOUTUBE

14

VIDEOS:69BACKGROUND?YesCUSTOM AVATAR?Yes

OPTIMIZED?NoVIDEO VIEWS:123,664

SUBSCRIBERS:81

15

CHIQUITA BANANA YOUTUBE

• Chiquita uses their YouTube channel to show fun videos involving their bananas.

• Chiquita highlights fan creativity by posting user-generated content.

• Videos are not optimized for search.• Custom background shows they are

dedicated to their YouTube presence.• 81 users are subscribed, showing they

truly enjoy Chiquita content.

OTHER COMPETITORS

SOCIAL MEDIA ANALYSIS

17

OTHER COMPETITORS

• Hurrdat also analyzed the social media presence of the following iTi competitors:

FORTITECHSUNSET

PRODUCEIMPERICAL

SUGAR

18

FORTITECH, INC.

FOLLOWERS:888IN THE LAST 90 DAYS

RETWEETS:22MENTIONS:27

LIKES:174PEOPLE TALKING ABOUT:1

19

SUNSET PRODUCE

FOLLOWERS:955IN THE LAST 90 DAYS

RETWEETS:22MENTIONS:52

LIKES:805PEOPLE TALKING ABOUT:57

20

IMPERIAL SUGAR CO.

FOLLOWERS:881IN THE LAST 90 DAYS

RETWEETS:4MENTIONS:1

LIKES:18,160PEOPLE TALKING ABOUT:433

iTi TROPICALS VS COMPETITORS

SOCIAL MEDIA ANALYSIS

VS

22

LIKES AND FOLLOWERS

TWITTER FOLLOWERSFACEBOOK LIKES

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

0

500

1000

1500

2000

2500

3000

112

2755

888 955 881

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

020000400006000080000

100000120000140000

7

119546

174 80518160

23

MESSAGES PER DAY

TWEETS/DAYFACEBOOK POSTS/DAY

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

0

1

2

3

4

5

6

1.035

5.13

1.7

0.6333 0.333

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

0

0.5

1

1.5

2

2.5

3

0.650.95

0.06110.3334

2.5

24

MONTHLY IMPRESSIONS

TWITTER IMPRESSIONSFACEBOOK IMPRESSIONS

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

050,000

100,000150,000200,000250,000300,000350,000400,000450,000

3,478

423,995

45,288 18,144 8,801

iTi Tro

picals

Chiquita

Forti

tech

Sunse

t Pro

duce

Imperia

l Suga

r Co.

0100,000200,000300,000400,000500,000600,000700,000

10

643,935

60 1,522

257,418

25

LINKEDIN DATA

LINKEDIN FOLLOWERS

iTi Tropicals Chiquita Fortitech Sunset Produce

Imperial Sugar Co.

0

500

1000

1500

2000

2500

3000

3500

4000

32

3581

626

0300