itfest 2014 - open source marketing

Open Source Marketingin Hong Kong and Asia

Sammy Fung

sammy.hk

ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12

Sammy Fung

● Software Developer – use and develop open source software.

– Perl → PHP → Python.

– own a startup of web and mobile technology.

Sammy Fung

● 15+ years in Open Source Communities.– started Linux User Group and few IT Communities

since 1997.– organize and attend Open Source / Web / Mobile

Conferences and Communities in Asia.

Agenda

● Open Source Marketing in Hong Kong and Asia.– Execution

● Communities● Events

Everything is Marketing

1st Linux User Group meetup (1997)

1st Linux Exhibition Booth (1998)

1st Linux Seminiar (1999)

IEEE HK Linux Seminiar (1999)

Linux Talk (1999)

LinuxWorld Hong Kong (2000)

LinuxWorld Hong Kong (2000)

Linux Talk (2001)

LUG Booth at HK IT Expo (2001)

Linux Cafe (2001)

Linux Talk (2003)

Embedded Linux Seminiar (2004)

Linux Expo (2004)

Samba & Open Source (2004)

Firefox 1.0 Launch Event (2004)

Samba (2006)

Chinese FreeFont Seminiar (2007)

Free Software (2007)

Open Source (2007)

SVK Version Control (2007)

Maemo & MeeGo (2010)

Firefox 3 Launch Party (2008)

Software Freedom Day 2009

COSCUP 2011

GNOME 2012 Hong Kong

COSCUP 2012

MozCamp Asia 2012

GNOME Asia Summit 2013

COSCUP 2013

COSCUP 2013

COSCUP 2013

COSCUP 2013

COSCUP 2013

Malaysia Open Source Conf 2013

PyCON APAC 2013

Mozilla Summit 2013

Mozilla Summit 2013

Mozilla Summit 2013

HK Open Source Conference 2013

Everything is Marketing

Marketing Strategy

● Corporations– Big Vendors

– Startups

● Communites– People

– Projects

– Events

– Social Network

● Competitors

Marketing Plan

● Presentating Our Upcoming Plans in HK / Asia.● Listening to Vendors / Sponsors.● Understanding Product and Service.● Defining Marketing Plan.● Executing Marketing Plan.● Review.

Marketing Elements

● Tasks● Milestones● Budget● Team● Benchmarks

Marketing Execution

● Branding● Who● Media Relations● Social Media● Target Audience

HKOSC Branding

● Media Partners● Supporting Organizations● Social Network.● Hong Kong, Taiwan, China, Asia, Global.● Oversea Speakers in 2014 = 20.

– 2013 = 5.

● Participants in 2014 = 250.– 2013 = 150.

HKOSC Marketing

● Tracks:– Developer and DBA

– Workshop

– Mozilla

● Competition.● Exhibition.● Lucky Draw.● Corporation with WIDS.

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

HK Open Source Conference 2014

Thank You!

sammy@sammy.hk

ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12