it in retailing custom is ed
Post on 06-Apr-2018
218 Views
Preview:
TRANSCRIPT
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 1/29
IT in Retailing
New trends in retailing ± Franchising
in retailing ± Role of IT in retailing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 2/29
New Trends in Retailing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 3/29
Trends
Newer and newer formats Specialized / niche retailers are increasing
Increased use of technology
Emerging Store Labels Retailers hawking international suppliers
for their merchandise.
Increasing franchising routes. Non store retailing
Online retailing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 4/29
Trends «..
Service retailing is coming up.
Rural retail is coming up.
Pressures from all sides
± Existing channel members. Retailers
Wholesalers
± National brand manufacturers
± Regulations (Government)
Land laws Local regulations
Labor laws
EDI policies
± Customers
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 5/29
Franchising in Retailing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 6/29
Concept of Franchising Authorization granted by a manufacturer to a
distributor or dealer to sell his product.
It defined as the right to use a predeterminedmethod for marketing products and servicesthrough outlets that use known name or trademark.
Continuing relationship in which the franchiser
provides a licensed privilege to do business plusassistance in organising, training, merchandisingand management in return for a considerationfrom the franchisee.
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 7/29
Role of the franchisor and
franchiseeFunction Franchisor Franchisee
Site selection Oversees Chooses with approval
Design Provides prototype design Incurs the cost
Employees Training Hire, Supervise, Pay
Products to be sold Decides Can change with approval
Prices Sets Follows
Advertising /
Promotion
Determines at national
level
May suggest local
requirement
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 8/29
Types of Franchising Product / Trade Name franchising
Business format Franchising
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 9/29
Pros Cons - Franchising Advantages
± Low risk
± Growth
± Ease of financing &
Operational support
± Advertising
Disadvantages
± Royalty & Fees
± Lack of control
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 10/29
Successful franchising McDonald
Subway
Indian franchisee business
± 600 franchisers
± 40000 franchisees
± 8 K ± 10 K crores ± 5 K crores investment
± Employing about 300000 people
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 11/29
Indian Examples Garment / Apparels
± Arvind
± ColorPlus
± Madura Garments International
± McDonald
± KFC
± Domino¶s
± Pizza Hut
products ± Lakme
± Ayush
± Shainaz Hussain
Education
± NIIT
± Chate Coaching classes
± Eurokids ± ZILS
± Aptech
Online companies
± Shaadi.com
± Travelguru.com
Food & Beverages ± Pizza Hut
± Pizza Corner
± Baskin Robbins
± Chitales
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 12/29
Many more are in pipeline &
rolling out faster pace «. Good Year
Key clinics
UPS
FedEx
Aviation Academies CAT Trainers
Travel companies
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 13/29
Legal Issues Contract Act, Laws regarding IPR, Copyright Act,
Licensing
Consumer protection Act
Standards of Weight and measures Act
Essentials Commodities Act
International franchising ± FEMA Laws pertaining to real estate properties.
Cyber laws ± in case of online businesses
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 14/29
Role of IT in Retailing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 15/29
Importance of IT in retail Efficient stocking of Merchandise
Collection of data
Efficiency in Operations
Helps the communication
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 16/29
Factors affecting the use of
Technology The scale and scope of operations
Financial resources available
Nature of the business
Human Resources available
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 17/29
Retail Information System (RIS)
Anticipates the information needs of
retail managers
Collects, organizes, and stores relevant
data on a continuous basis
Directs the flow of information to the
proper decision makers
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 18/29
A Retail Information System
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 19/29
Retail Pro Management Information
Software
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 20/29
Database ManagementA major element in an RIS
System gathers, integrates, applies, and
stores information in related subject areasUsed for
± Frequent shopper programs
± Customer analysis
± Promotion evaluation
± Inventory planning
± Trading area analysis
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 21/29
Five Steps to Approaching Database
ManagementPlan the particular database and its
components and determine information
needsAcquire the necessary information
Retain the information in a usable andaccessible format
Update the database regularly to reflectchanging demographics, recent purchases,etc.
Analyze the database to determine strengths
and weaknesses
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 22/29
Retail Database Management in
Action
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 23/29
Data Warehousing
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 24/29
Components of a Data WarehousePhysical storage location for data ± the
warehouse
Software to copy original databases andtransfer them to warehouse
Interactive software to allow processing of
inquiriesA directory for the categories of
information kept in the warehouse
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 25/29
Data Mining and Micromarketing Data mining is the in-depth analysis of
information to gain specific insights about
customers, product categories, vendors,and so forth
M icromarketing is an application of datamining, whereby retailers usedifferentiated marketing and developfocused retail strategy mixes for specificcustomer segments
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 26/29
Applying UPC Technology to Gain
Better Information
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 27/29
Electronic Data Interchange (EDI) It is the exchange of business information through
standard interfaces by using computers. Transmission of business data between
organisations in a comuterised format that doesnot require the re keying of the information.
(Electronic Document Interchange) Core for any e commerce and do have some
advantages
± Saves time
± Real time and vital for forward planning ± Errors are minimal
± Reduces the cost
± Serves as a tool for strengthening the relationship
between retailer and customer.
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 28/29
Radio Frequency Identification (RFID)
1948, Hary Stockman Wal-Mart & Metro
It can be described as a wireless bar code which provides wireless communication between objects
and readers. RFID ± tags or transponders
RFID chips are available in wide range and cansustain in harsh conditions
Cost of these tags are reducing. Used for
± Inventory tracking
± Human management
± CRM
8/3/2019 It in Retailing Custom is Ed
http://slidepdf.com/reader/full/it-in-retailing-custom-is-ed 29/29
Chitale Dairy ± Cows with Chips RFID for tracking the health of cows and
buffalos
Started Chitale Digital ± selling RFID
applications through out India
top related