it everywhere--what does it mean for future cios

IT Everywhere:Why Do We Care &

What Does it Mean for the CIO?

Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011

IT Everywhere:Why Do We Care &

What Does it Mean for the CIO?

Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011

1.IT Leadership: Beyond Cost Center

2.Five Webs -- “IT Everywhere”

3.Implications and Lessons for CIOs

DIGITAL TECHNOLOGIES

Products Services

Processes

DIGITAL TECHNOLOGIES

Compute Connect Cloud

Metcalfe’s Law Bandwidth LawMoore’s Law

BusinessStrategy

ITStrategy

BusinessStrategy

ITStrategy

BusinessStrategy

ITStrategy

Innovation

Implementation

BusinessManagers

IT/ISManagers

Innovation

Implementation

BusinessManagers

IT/ISManagers

Innovation

Implementation

BusinessManagers

IT/ISManagers

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

InvestCenter

Business

Consumer

Business Consumer

Business

Consumer

Business Consumer

B2B B2C

C2CC2B

Your Company

1995 2011 2015

MobileWeb

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

‘The Next Internet’Machine

Web

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

MachineWeb

1. Mobile Web

5 billion mobile subscriptionstoday

5 billion smartphones

by 2016

!

Role of Apple Role of ‘Apps’

+

466,675 Apps106,250 Publishers

1. Fastest consumer device to achieve $1 billion in sales (4 months)

2. 100,000 native iPad apps3. iPad internet usage on par with

traditional PCs4. A major gaming platform5. Significant enterprise adoption6. No credible competitor in 18 months

Role of Google Role of Android

+

Cloud

Cloud

Browser

Cloud

Browser

Sync

Cloud

Browser

Sync

Sometime in 2012.....

>500 million annual units 400+ million annual units

The Mobile Web....

The Mobile Web....

So, How are companies experimenting with mobile web?

WHAT ABOUT VISA?

So, What’s Your Mobile Web Strategy?

2. Social Web

DO YOU KNOW FACEBOOK?

+69%

-9%

DO YOU KNOW FACEBOOK?

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

~ 700 Million

70% Outside USA

50% log on everyday

>350M log on using mobile devices

Total time spent > Google

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

~ 700 Million

70% Outside USA

50% log on everyday

>350M log on using mobile devices

Total time spent > Google

X800

Web

FB

B2C B2C

C2B

C2C

Web

FB

B2C B2C

C2B

C2C

Adapted from Janice Diner

September 22, 2011

PersonalizeContent

on the Webpage

SocializeExperience

in Social Web

WP Social ReaderFacebook App

The Social Web....

The Social Web....

So, What’s Your Social Web Strategy?

3. Media Web

3 billion views every day

3 billion views every dayAverage person 15 minutes per day

3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute

3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA

3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA94% of Adverting Age’s 100 advertisers run campaigns on

Live Movies

Shows

48.5 Million Views in 30 days!

FIRST ONE BILLION VIEWS ..

Facebook and the Media Web

Michael Lang, CEO Miramax

You

Me

You

Me

Your Movies

My Movies

Other Movies

You

Me

Your Movies

My Movies

Other Movies

The Media Web....

So, What’s Your Media Web Strategy?

4. Real time Web

“Do you tweet?”

200 million tweets a day

14,549,128

10,580,930

3,881,566

13,433,561

Tweeting and Retweeting about the Japanese natural disaster

@blockbuster

Realtime Web

Strength Sentiment

Passion Reach

The Realtime Web....

So, What’s Your Realtime Web Strategy?

WEAVING THESE WEBS TOGETHER...

Command Centers

To Become the “Largest Participatory Brand in the World”

Websites now integrate Facebook, YouTube and Twitter

12

3

Moment of Truth

Moment of TruthZeroFirstX

5. Machine Web(Devices)

Automobile as a computer on wheelsconnected to the network

GM OnStar:Remote Door Unlock & Remote Start

GM OnStar:Remote Vehicle Slowdown

GM OnStar:Remote Vehicle Slowdown

MyFord Touch

‘Automotive Ecosystems’

‘Automotive Ecosystems’

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

MachineWeb

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

‘Your Company’Machine

Web

DIGITAL TECHNOLOGIES

DIGITAL TECHNOLOGIES

Products Services

Processes

Compute Connect Cloud

Metcalfe’s Law Bandwidth LawMoore’s Law

+ +

Impact Today Impact Tomorrow

Mobile Web

Social Web

Media Web

Real time Web

Machine (device) Web

Low - Medium - High Low - Medium - High

Questions for YOU

• How do these five webs impact the future of your business?

• Have you recognized the shifts and responded to them?

• Are CIOs part of the conversation & transformation?

Questions for YOU

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

InvestCenter

“The difficulty lies not so much in developing new ideas as in escaping from old ones.”

email: venkat@bu.edu

Good Luck!!

twitter@NVenkatraman