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IT Everywhere: Why Do We Care & What Does it Mean for the CIO? Professor N. Venkat Venkatraman Boston University @NVenkatraman October 2011

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Discussion slides from the session at Boston University on October 17, 2011.

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Page 1: IT Everywhere--What Does It Mean for Future CIOs

IT Everywhere:Why Do We Care &

What Does it Mean for the CIO?

Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011

Page 2: IT Everywhere--What Does It Mean for Future CIOs

IT Everywhere:Why Do We Care &

What Does it Mean for the CIO?

Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011

Page 3: IT Everywhere--What Does It Mean for Future CIOs
Page 4: IT Everywhere--What Does It Mean for Future CIOs

1.IT Leadership: Beyond Cost Center

2.Five Webs -- “IT Everywhere”

3.Implications and Lessons for CIOs

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DIGITAL TECHNOLOGIES

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Products Services

Processes

DIGITAL TECHNOLOGIES

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Compute Connect Cloud

Metcalfe’s Law Bandwidth LawMoore’s Law

Page 8: IT Everywhere--What Does It Mean for Future CIOs

BusinessStrategy

ITStrategy

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BusinessStrategy

ITStrategy

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BusinessStrategy

ITStrategy

Page 11: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

Page 12: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

Page 13: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

Page 14: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

Page 15: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

Page 16: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

Page 17: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

InvestCenter

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Business

Consumer

Business Consumer

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Business

Consumer

Business Consumer

B2B B2C

C2CC2B

Your Company

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1995 2011 2015

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MobileWeb

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MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

‘The Next Internet’Machine

Web

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MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

MachineWeb

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1. Mobile Web

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5 billion mobile subscriptionstoday

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5 billion smartphones

by 2016

!

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Role of Apple Role of ‘Apps’

+

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466,675 Apps106,250 Publishers

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1. Fastest consumer device to achieve $1 billion in sales (4 months)

2. 100,000 native iPad apps3. iPad internet usage on par with

traditional PCs4. A major gaming platform5. Significant enterprise adoption6. No credible competitor in 18 months

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Role of Google Role of Android

+

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Cloud

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Cloud

Browser

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Cloud

Browser

Sync

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Cloud

Browser

Sync

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Sometime in 2012.....

>500 million annual units 400+ million annual units

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The Mobile Web....

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The Mobile Web....

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So, How are companies experimenting with mobile web?

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WHAT ABOUT VISA?

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So, What’s Your Mobile Web Strategy?

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2. Social Web

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Page 69: IT Everywhere--What Does It Mean for Future CIOs

DO YOU KNOW FACEBOOK?

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+69%

-9%

DO YOU KNOW FACEBOOK?

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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

~ 700 Million

70% Outside USA

50% log on everyday

>350M log on using mobile devices

Total time spent > Google

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

~ 700 Million

70% Outside USA

50% log on everyday

>350M log on using mobile devices

Total time spent > Google

X800

http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
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Web

FB

B2C B2C

C2B

C2C

Page 77: IT Everywhere--What Does It Mean for Future CIOs

Web

FB

B2C B2C

C2B

C2C

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Adapted from Janice Diner

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September 22, 2011

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PersonalizeContent

on the Webpage

SocializeExperience

in Social Web

WP Social ReaderFacebook App

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The Social Web....

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The Social Web....

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So, What’s Your Social Web Strategy?

Page 87: IT Everywhere--What Does It Mean for Future CIOs

3. Media Web

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3 billion views every day

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3 billion views every dayAverage person 15 minutes per day

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3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute

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3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA

Page 94: IT Everywhere--What Does It Mean for Future CIOs

3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA94% of Adverting Age’s 100 advertisers run campaigns on

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Live Movies

Shows

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48.5 Million Views in 30 days!

FIRST ONE BILLION VIEWS ..

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Facebook and the Media Web

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Michael Lang, CEO Miramax

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You

Me

Page 111: IT Everywhere--What Does It Mean for Future CIOs

You

Me

Your Movies

My Movies

Other Movies

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You

Me

Your Movies

My Movies

Other Movies

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The Media Web....

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So, What’s Your Media Web Strategy?

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4. Real time Web

“Do you tweet?”

Page 116: IT Everywhere--What Does It Mean for Future CIOs

200 million tweets a day

Page 117: IT Everywhere--What Does It Mean for Future CIOs

14,549,128

10,580,930

3,881,566

13,433,561

Page 118: IT Everywhere--What Does It Mean for Future CIOs
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Tweeting and Retweeting about the Japanese natural disaster

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@blockbuster

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Realtime Web

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Page 133: IT Everywhere--What Does It Mean for Future CIOs

Strength Sentiment

Passion Reach

Page 134: IT Everywhere--What Does It Mean for Future CIOs

The Realtime Web....

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So, What’s Your Realtime Web Strategy?

Page 136: IT Everywhere--What Does It Mean for Future CIOs

WEAVING THESE WEBS TOGETHER...

Page 137: IT Everywhere--What Does It Mean for Future CIOs

Command Centers

Page 138: IT Everywhere--What Does It Mean for Future CIOs
Page 139: IT Everywhere--What Does It Mean for Future CIOs
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To Become the “Largest Participatory Brand in the World”

Page 142: IT Everywhere--What Does It Mean for Future CIOs
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Page 144: IT Everywhere--What Does It Mean for Future CIOs

Websites now integrate Facebook, YouTube and Twitter

12

3

Page 145: IT Everywhere--What Does It Mean for Future CIOs

Moment of Truth

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Moment of TruthZeroFirstX

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5. Machine Web(Devices)

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Automobile as a computer on wheelsconnected to the network

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GM OnStar:Remote Door Unlock & Remote Start

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GM OnStar:Remote Vehicle Slowdown

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GM OnStar:Remote Vehicle Slowdown

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MyFord Touch

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‘Automotive Ecosystems’

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‘Automotive Ecosystems’

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MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

MachineWeb

Page 164: IT Everywhere--What Does It Mean for Future CIOs

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

‘Your Company’Machine

Web

Page 165: IT Everywhere--What Does It Mean for Future CIOs

DIGITAL TECHNOLOGIES

Page 166: IT Everywhere--What Does It Mean for Future CIOs

DIGITAL TECHNOLOGIES

Products Services

Processes

Page 167: IT Everywhere--What Does It Mean for Future CIOs

Compute Connect Cloud

Metcalfe’s Law Bandwidth LawMoore’s Law

+ +

Page 168: IT Everywhere--What Does It Mean for Future CIOs

Impact Today Impact Tomorrow

Mobile Web

Social Web

Media Web

Real time Web

Machine (device) Web

Low - Medium - High Low - Medium - High

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Questions for YOU

Page 171: IT Everywhere--What Does It Mean for Future CIOs

• How do these five webs impact the future of your business?

• Have you recognized the shifts and responded to them?

• Are CIOs part of the conversation & transformation?

Questions for YOU

Page 172: IT Everywhere--What Does It Mean for Future CIOs

Innovation

Implementation

BusinessManagers

IT/ISManagers

CostCenter

ProfitCenter

GrowthCenter

InvestCenter

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“The difficulty lies not so much in developing new ideas as in escaping from old ones.”

http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
http://thinkexist.com/quotation/the_difficulty_lies_not_so_much_in_developing_new/148129.html
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email: [email protected]

Good Luck!!

twitter@NVenkatraman

mailto:[email protected]
mailto:[email protected]

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