issue 7
Post on 18-Feb-2016
58 Views
Preview:
DESCRIPTION
TRANSCRIPT
ISSUE 7 July 2012VOLUME 3
ISSUE 5 JULY-AUGUST 2013VOLUME 4
Emerging Markets Opportunity Index: High Growth Economies• Emerging Markets can be
found in every region of the world.
• Emerging Markets offer potential for IB expansion.
• Entering Emerging Markets is risky but offer financial rewards.
• Factors for assessing Emerging Markets: Level of economic
development• GNP & GDP
Population growth Level of available technology Government stability Safety Involvement by competitors
THINKING GLOBALLY…Let’s Discuss• What are “Emerging
Markets?”
• Which countries are defined as Emerging Markets?
• Which countries are the strongest Emerging Markets and why?
• Which countries are the weakest Emerging Markets and why?
• Which Emerging Market economies have the highest potential for business success?
Lessons from Emerging Markets
• 14% of the world’s new billionaires come from Emerging Markets.
• “What provokes their success?” • Common factors to building wealth in Emerging Markets
are: 1) Flexibility2) Localization3) Education4) Shared Value5) Small Businesses6) Sustainability
THINKING GLOBALLY…Let’s Discuss
• Why do Emerging Markets offer potential for huge financial success?
• Why are these important to building wealth in Emerging Markets: 1) Flexibility?2) Localization?3) Education?4) Shared Value?5) Small Businesses?6) Sustainability?
Morocco – North Africa’s Forgotten Child
• Morocco is overshadowed by Egypt's reputation as a technology leader.
• Political and social unrest in Egypt makes Morocco an “up and coming” country.
• Morocco may: Take over Egypt and other African countries in IT. Develop into a role model for future developments.
• Business and IT Professionals feel Morocco is ready to boom.
THINKING GLOBALLY…Let’s Discuss
• Where is Morocco?
• What is Morocco’s stage of economic development?
• What are Morocco’s key market opportunities?
• What is Morocco’s business climate?
• What are Morocco’s business risks?
5 Tips for Content that Crosses Cultural and Linguistic Borders
• Creating web-based content is becoming more critical in global B2B and B2C segments.
• Foreign language is a driver of market adaptation in developing online business strategy.
• Five tips to improve content globally are: 1. Decide Who You Are Talking To2. Embrace the Multilingual Web3. Take Languages Seriously4. Understand Cultural Differences5. Show You Care
THINKING GLOBALLY…Let’s Discuss
• To improve web content globally, discuss how you: 1. Decide Who You Are Talking To?2. Embrace the Multilingual Web?3. Take Languages Seriously?4. Understand Cultural Differences?5. Show You Care?
THINKING GLOBALLY…Let’s Discuss
• What is personal disposable income?• Does it grow as economies grow?• What do affluent consumers buy?• What strategies and tactics do world-
class automakers use to reach high-end consumers?
THINKING GLOBALLY…Let’s Discuss• Should I sell my products in foreign
markets? • Which markets should I enter? • Should I do an initial foreign market
analysis? • How to do each of these help answer these
questions: An Economic Analysis? A Sociocultural Analysis? An Infrastructure Analysis? Political Risk Assessment ?
THINKING GLOBALLY…Let’s Discuss
• Define international market entry strategies.
• What are the most commonly used strategies?
• Which is the easiest to use?– Why?
• Which is the most difficult? – Why?
Three Keys to Better Data Driven Decisions: What You Should Know…Right Now
• Becoming an MNC is as easy as setting up a website and marketing around the world.
• High-quality data and business analytics are powerful competitive tools.
• Firms using Enterprise Resource Planning (ERP) software solutions can: Align all activities with their business objectives be in a position to access the right information at the
right time Make better, faster decisions ranging from targeted local
market to broad-based global market scale.
THINKING GLOBALLY…Let’s Discuss
• Why do IB managers need to understand IT as a business driver?
• Why do organizations need analytics for strategic planning?
• Why must firms align business activities with business objectives?
• How do ERP software solutions align all activities with their business objectives?
• How will ERP software position a firm to access the right information at the right time, allowing for better, faster decisions?
5 Mistakes to Avoid When Entering a Foreign Market“If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen."
Willy Brandt, former Chancellor of Germany
5 Mistakes to Avoid Are:Mistake #1: Translation ErrorsMistake #2: Failure to LocalizeMistake #3: Cookie-Cutter Marketing StrategiesMistake #4: No Local Sales RepresentationMistake #5: No Market Entry Plan
THINKING GLOBALLY…Let’s Discuss
How do IB managers avoid these 5 Mistakes?Mistake #1: Translation ErrorsMistake #2: Failure to LocalizeMistake #3: Cookie-Cutter Marketing StrategiesMistake #4: No Local Sales RepresentationMistake #5: No Market Entry Plan
Business Short Paper: Mobile Workforce with No Hassle• IB is expanding.• The global workforce is growing. • Mobile technologies are emerging and quality
is improving.• Global Managers need 24/7 communication
with global employees.• Today, the global workforce must be a mobile
workforce.
THINKING GLOBALLY…Let’s Discuss
• What is the Global Workforce?• What is Mobility?• What are Mobile Technologies?• How do global managers deploy mobile
technologies?• What are the IB efficiencies resulting from
using mobile technologies globally?
top related