ireland / estonia trade mike hogan, enterprise ireland tallinn, 25th november 2015

Ireland / Estonia Trade

Mike Hogan, Enterprise Ireland  Tallinn, 25th November 2015

What we do

We help innovative Irish companies become leading global players in markets worldwide

Enterprise Ireland helps Irish companies to:

Develop strategic business plans

Innovate through access to new ideas

Build leadership and management capability

Access overseas markets, buyers and researchers

Fund strategic business plans

How We Work in CEE

• 4 Offices in CEE in Moscow, Warsaw and Prague/Budapest (14 People)

• EI operations driven by strategy and targets defined by the needs of Irish economy in general and Irish indigenous companies in particular

• Performance is measured – key metrics focus on volume of exports of indigenous companies (ABR) and new contracts signed

• Indicative Regional Targets for 2015:

• 120 New Client Export Contracts Signed• 10 High Potential Start-Up Reference Sales • 20 New In-Market Presences by EI Clients• 80 Inward Buyers to Ireland

• Scandinavian Markets are serviced by the Enterprise Ireland office in Stockholm

How can EI help in CEE?

EI Client Export Sectors to CE (EU 11)• Products and Services for the FDI Sector – Irish firms

supplying Multinationals in Ireland and Overseas are following them Central Europe *

• Smart Farm – Agricultural Machinery, Nutrition, Veterinary Chemicals, Plant Protection (with a strong focus on Dairy Sector)

• ICT – Wireless Technologies, Enterprise Solutions, IoT and Cloud Solutions;

• Engineering Sector Products and Solutions;

• Construction and Engineering Services – Niche Expertise for the Water, Waste and Renewable Energy Sector, HVAC and Datacentres*

• Wellness (Medical Devices and Pharma)

• Professional Services;

Irish Sales to Central Europe (EU11)

CSO Exports: +49% EI Indigenous Exports: +72%

Ireland / Estonia Trade Snapshot• In 2014 Ireland exported Euro 18m of goods to Estonia and

Ireland imported Euro 41m of goods from EstoniaTop Irish Exports Categories are: Medical & Pharma Products, Electrical Machinery, Telecoms & Sound Equipment, and Meat / Meat PreparationsTop Estonia Export Categories are: Telecoms & Sound Equipment, Fertilizers, Cork & Wood, and Furniture

• In 2013 Ireland exported Euro 34m of services to Estonia and Estonia exported Euro 6m of services to Ireland

Services includes such things as Aircraft Lease Payments and Software License Fees etc.

• Irish Indigenous Exports to Estonia in 2014 were Euro 7.6m Euro 3.4m of Food, Euro 3.7m of Industrial Products and Euro 0.5m of ICT

Physical Goods Exports to the Baltics 2004-2014 (CSO Data)

0

10

20

30

40

50

60

70

80

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Exports to Baltics Versus Slovakia and Slovenia

Estonia

Lithuania

Latvia

Slovakia

Slovenia

EI Indigenous Exports to Baltics (Euro m) 2009-2015(f)

0

5

10

15

20

25

30

2009 2010 2011 2012 2013 2014 2015 (F)

Exports to Estonia are Proportionately High

Estonia

Lithuania

Latvia

Slovakia

Slovenia

Column1

Irish Exports to Estonia v. Estonian Exports to Ireland (Euro m)

CSO Export Data Jan-Sept 2015

Country Jan-Sept 2014

Jan-Sept 2015

% Change

Poland 677.7m 908.1m +33.9%

Slovakia 42.1m 54.2mm +28.7%

Estonia 14.3m 17.5m +22.3%

Latvia 43.7m 39.9m (8.7%)

Lithuania 29.5 26.1m (11.5%)

Exporting to Estonia – Key Factors• 1. Type of Multinationals in Estonia

• 2. The Onward Transit Trade

• 3. Estonia not identified as the end market

• 4. Absence of Irish Food as a Major Export Category

• 5. Diaspora / Transport

Increased Exports will likely be driven by development of Linkages in:

• Service and ICT Sectors

• Expansion of Smart Farm and Smart Food Technologies

• Food and Niche Retail

• Light Engineering

Thank you for attention.

Mike HoganDirector

Poland & the Baltics