irce 2013 google shopping presentation

The IRCE Guide To Dominating Google Shopping

Rick BackusCEO of CPC Strategy @CPC_RickRick@cpcstrategy.com

Darren BaldwinE-Commerce Manager, Dungarees@ECommDarrendarren@dungarees.net

About Dungarees Retailer of work apparel

& footwear

2 Brick & mortar stores since 2000

Went online with Dungarees.net in 2004

Double-digit growth every year since going online & currently in IR Second 500

Google Shopping Is Now Paid

Google Shopping Is Now Paid

Why New PLAs Might Be Better

Decreased Competition

Better ROI than Other CSEs

Better ROI than Regular AdWords

Need More Proof?

Google Shopping AdWords0

100

200

300

400

500

600

20122013

About CPC Strategy Founded in 2007

Currently have over 200 clients

Located at Booth 1007

http://cpcstrategy.com/product-listing-ads/

5 Stages of PLA Grief

How To Compete?1. Get a Data Feed Guy

2. Learn How To Bid Properly

3. Increase Your Product Visibility

4. Use Labels

5. Discover Your Search Terms

Get a Data Feed Guy

Learn How To Bid Properly

Product Visibility Curve

All ProductsAd Group

SKU LevelAd Groups

10-20 Ad Groups

Use Labels

Discover Your Search Terms

Summary 1. Get a Data Feed Guy

2. Learn How To Bid Properly

3. Increase Your Product Visibility

4. Use Labels

5. Discover Your Search Terms

Thanks For Your Time!

Darren BaldwinE-Commerce Manager, Dungarees@ECommDarrenDarren@dungarees.net

Rick BackusCEO of CPC Strategy @CPC_RickRick@cpcstrategy.com