iot standards are stupid, just ship something

Post on 06-May-2015

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This was a talk I delivered at IoT Europe 2014 The market isn't slow, you are – the number of devices being attached to the internet is increasing sharply: from 80 things per second last year to an expected 100 things per second this year. Early movers like NEST are being consolidated, while there are hundreds of new entrants into the marketplace. Despite the lack of horizontal "grand unification" standards there are successful vertical platforms. In consumer home there are NEST, Withings, Belkin, Quirky, etc. – plus many distinct offerings in commercial/industrial Interrogate the market by shipping – with sharp development cost decreases, it's never been easier to engage in ever smarter, ever more emergent business models. Certainly, greater values will be unlocked by standards and ubiquitous interoperability, but there is plenty of value to unlock in bringing greater efficiency or greater utility to your customers now. Most importantly, it's about building organizational muscle to be able to address the market as it continues to heat up (connected devices are not going away!) – and not wait to play a game of catch up. The only fatal mistake is inaction How to start – build a lean product practice, emphasize doing over debating. Test, learn, iterate, and scale. Build remote upgrade-ability into products and create simple platform APIs to encourage unexpected combinations and partnerships. Use success to inform standards, not the other way around.

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@JRHUSNEY / UNDERCURRENT

STANDARDS ARE STUPID, JUST SHIP SOMETHING

2013

2005

>50 CAMPAIGNS HAVE RAISED >$22MM

SOURCE: http://postscapes.com/internet-of-things-and-kickstarter

I O T

“In order to progress, modern society should be treating ruined entrepreneurs in the same way we honor dead soldiers…

– Taleb, Nassim Nicholas (2012-11-27). Antifragile.

STANDARDS = BAD

STANDARDS ARE A POOR PLACE TO

START

STANDARD = PLATFORM

GOOD STANDARDS ARE EMERGENT

PRODUCTSTANDARD

(PLATFORM)MARKET

NEED

TECH+

MONITORING

CONTROL

PREDICTION

COMPOSITION

IOT VERTICALMATURITY

BYZANTIUM = SLOW

MY HOME TOWN

WEARABLES MACHINES COMPOSABLE SYSTEMS

APPS

IOT/M2M PLATFORMS

MY OLD PLATFORM

SO COMMERCIAL

THE WAY IT USED TO WORK !

IDEA DEVELOP SHIP

IDEA

MARKET TESTIDEA 2

MVP ITERATE

IDEA ∞

...

FAIL PASS

THE NEW MODEL !

NAPKIN PROTO VALIDATE SHIP SCALE

BUILD

SOMETHING’S UP

$181B$132B

$38B

$8B

$1B

$4B$369B

$18B$10B

$3.5B

$.5B$.5B$1B

$5B

$4B$20B

RESPONSIVE OPERATING SYSTEM

VISIONARY COMMERCIAL

LEAN LARGE

OPEN CLOSED

LEARNING SUSTAINING

EMERGENT CONTROLLED

VISIONARY LEAN OPEN LEARNING EMERGENT

5P PURPOSE

PROCESS

PEOPLE

PLATFORM

PRODUCT

WHERE TO BEGIN

PROS ★ UTILIZES EXISTING STRUCTURE !!CONS ★ HARD TO EXPERIMENT ★ SILOISM ★ LONG DELAYS IN PRODUCT

IMPROVEMENT ★ DIFFICULT TO BE ITERATIVE ★ RESOURCE THRASHING ★ PROJECTS EVEN OVER

PRODUCTS

SPONSORING EXECUTIVE

BACKEND

ITFRONT

ENDSUPPORT FINANCE MKTG

MATRIXED PROJECT TEAM

(DIS?) FUNCTIONAL

!PRODUCT OWNER

Focus Area

SPONSORING EXECUTIVE

!!

FRONT END

!FINANCE

!MARKETING

!SUPPORT

!BACKEND

!IT

KPI PROS ★ PROJECTS DON’T START AND

STOP ★ BUILD AND PIVOT ON CONCEPTS

RAPIDLY ★ ELIMINATES REDUNDANCY ★ MOVE TO SOLUTIONS FASTER ★ CLEAR ACCOUNTABILITY ★ REQUIRES STRONG TALENT !CONS ★ DYNAMIC STEERING IS

CHALLENGING ★ ADAPTIVITY CAN, AT TIMES, GET

IN THE WAY OF EXECUTION

PRODUCT TEAMS

HOLD A WORKSHOP

MONITORING

CONTROL

PREDICTION

COMPOSITION

IOT VERTICALMATURITY

STARTHERE!

WORKSHOP PROCESS

DEVELOP SOME TASTE

IP TO THE EDGE

PUB/SUB

OPEN LAYERING

TR-069, OMA = ICK!

FRIED CHICKEN

COFFEE BEANS

SODA

IN SUMMARY

1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!

IN SUMMARY

1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!

2 NEVER TOUCH THE BRAKES, ONLY STEER THE WHEEL(MAKE IT SAFE TO TRY)

THANK YOU

@JRHUSNEY / UNDERCURRENT

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